Gordon, Sesame Street team up again

CHARLOTTE, N.C. -- Jeff Gordon and The Jeff Gordon Foundation are again teaming up with Sesame Street to raise money for charity.

The Jeff Gordon Foundation, established in 1999, and Sesame Street, created by Sesame Workshop, the non-profit educational organization, are in the second year of a multi-year partnership.

The 2002 program featured therelease of the "Jeff Gordon Foundation-Sesame Street Elmo" diecast car designed by renowned motorsports artist Sam Bass. This season, the special edition diecast features another Sesame Street favorite, Cookie Monster, and is again designed by Sam Bass.

Once more, this specially designed collector's car will not be raced. Action Performance Companies will produce the diecast replicas of the "2003 Jeff Gordon Foundation-Sesame Street Cookie Monster" car, which will be released for sale in June of this year.

"I am thrilled to continue the Foundation's association with Sesame Street – one of the most beloved children's television programs. This popular program gives us the opportunity to help children through the on-going work of The Jeff Gordon Foundation," stated Jeff Gordon.

"We are proud to work with the Jeff Gordon Foundation to raise awareness for various children's issues," said Liz Kalodner, Sesame Workshop's Senior Vice President and General Manager, Global Consumer Products and International TV Distribution.