NASCAR.com wins Emmy for TrackPass

NEW YORK -- NASCAR.com, the official website of NASCAR, has won an Emmy Award for TrackPass with PitCommand by The National Television Academy for Outstanding Achievement in Advanced Media Technology for the Enhancement of Original Television Content. This marks the first time an Emmy has been awarded to a web site in the history of the Academy.

The awards were presented as a part of the annual Technology and Engineering Emmy Awards ceremony, on October 23, 2003. This newly-created Advanced Media Technology Emmy Award recognizes work that improves programming intended for broadcast, including: network, cable and satellite distribution. The other nominees in the category were: "The View: His/Her Body Test", ABC's Enhanced TV; The First Annual TV Land Awards, TV Land Online; iO Dashboard, Cablevision and Brainstorm; Showtime Interactive Boxing, Showtime Network.

	Drew Reifenberger. Credit: Marc Bryan-Brown

"We are honored to receive such a prestigious award from the Academy that recognizes the technological advancements that extend beyond the reach of traditional television," said Drew Reifenberger, executive vice president of Turner Sports program planning, acquisitions and interactive. "Our top priority at NASCAR.com is to provide racing fans with the most in-depth NASCAR experience possible when they can't make it to the track. PitCommand is a perfect extension of those ideals and another example of the complimentary relationship our interactive business plays with the live broadcast event."

TrackPass with PitCommand, developed in conjunction with Sportvision, Inc., is a live streaming GPS telemetry application that tracks the position of all 43 NASCAR Winston Cup Series cars' on track in real-time, while displaying each car's speed, RPMs, throttle and braking, along with live in-car audio communication between Winston Cup drivers and their teams during race. PitCommand is a premium feature of NASCAR.com's TrackPass subscription service. TrackPass provides live timing and scoring coverage of NASCAR Winston Cup Series qualifying, NASCAR Busch Series qualifying and races; and multimedia features that include condensed video versions of NASCAR races, extensive multimedia archives, and live audio race and news coverage.

Sportvision, an Emmy award-winning interactive sports marketing and technology-company, is renowned for developing graphic broadcast enhancements, which include the RACEf/x graphics seen on all Winston Cup Series telecasts. The Sportvision RACEf/x system powers PitCommand by collecting and transmitting real-time vehicle data, such as throttle position, RPM, speed, braking, slip angle, G force, and many others, from every Winston Cup car five times every second.

"We are thrilled that our partnership with NASCAR.com and Turner Sports continues to thrive, and this Emmy award is the culmination of our commitment to providing avid NASCAR fans who are not at the track, with the tools to stay close to the action and follow their favorite drivers on a weekly basis," said Hank Adams, CEO, Sportvision, Inc.

The National Television Academy, whose total dedication is excellence, is a professional service organization for all aspects of the Television, Cable and Satellite industries. Its symbol of excellence, the Emmy, is awarded in six major national categories including Sports, News/Documentary, Daytime, Technology, and International (through its International Academy). Local Emmys are given in nineteen regions across the United States. Beyond awards, the Academy has extensive educational projects, scholarships, publications, and major activities of impact to both industry professionals and the viewing public itself. For more information, please visit the website at www.emmyonline.org.

NASCAR.com is consistently ranked among the top ten of all general sport sites, and consistently second among professional sports league sites on the Internet, and is home to some of the most interesting and innovative multimedia on the Internet.

Turner Sports Interactive is the exclusive producer of NASCAR.com and PGA.com. The company acquired all of NASCAR's interactive rights in October 2000 and became the exclusive producer of NASCAR.com in January 2001. They acquired the PGA's interactive rights in June 2002 and immediately assumed exclusive production of PGA.com. Turner Sports Interactive bases its staff in the CNN Center in Atlanta, with additional NASCAR.com personnel in Charlotte and Daytona and at the tracks, giving them the ability to break news stories on-site around the clock.