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From Press Release
September 10, 2003
3:34 PM EDT (1934 GMT)
LOS ANGELES -- NASCAR on Wednesday announced that Craig Media Inc., Canada's largest privately held television broadcaster, will televise 12 live NASCAR Nextel Cup Series races in Canada for the 2004 and 2005 seasons.
The two-year deal will begin with live coverage of the 2004 Daytona 500 on Feb. 15 and will feature all of the NASCAR Nextel Cup Series telecasts on NBC. Craig Media will broadcast the NASCAR Nextel Cup Series in the provinces of Ontario, Alberta, and Manitoba. Relationships with existing Canadian broadcast partners will continue as NASCAR strives to reach a greater audience within the country.
"We are excited about our new partnership with Craig Media as it will allow us to bring the excitement of the NASCAR Nextel Cup Series to a broader audience in these Provinces," said NASCAR Director of International Robbie Weiss. "We have a fantastic Canadian fan base and this new partnership will increase exposure and value for our entire sport and industry."
Craig Media Vice President Programming Michael Taylor added: "NASCAR is the No. 1 rated motorsport in Canada, so we are pleased to add the NBC network telecasts including the Daytona 500 to our already high profile lineup of U.S. network simulcast sports programming, which includes ABC's Monday Night Football and The World Series on FOX."
With the power of the NASCAR brand and the global passion for motorsports, NASCAR is experiencing unprecedented growth outside the U.S. In the 2003 season, NASCAR has expanded its global reach to include television broadcasts in more than 100 countries in 21 languages each week. This year, NASCAR's international broadcast partners will air more than 4,000 hours of NASCAR-related programming outside the U.S.
Craig Media terrestrial stations include:
TORONTO 1
A-Channel Edmonton
A-Channel Calgary
A-Channel Manitoba
Craig Media Inc. is Canada's largest privately held television broadcasting company with a history of more than 50 years in the Canadian broadcast industry. Holdings of Craig Media Inc. include A-Channel Edmonton, A-Channel Calgary, A-Channel Manitoba, CKX TV Brandon, TORONTO 1 and specialty channels MTV Canada, MTV2, TV Land and Stampede.
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