September 25, 2004
09:22 PM EDT (01:22 GMT)
It's beginning to look a lot like Christmas. Never mind that it's only September. The latest in a series of annual Jeff Gordon Foundation "fantasy" die-cast cars will sport a holiday theme. Designed by artist Sam Bass, the colorful collectibles will be punctuated by imagery of Santa Claus. Action Performance will produce the vehicle in a 1:24-scale Colorchrome metal edition. Proceeds from the sales of these collectibles will benefit the charities supported by The Jeff Gordon Foundation, including The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, Riley Hospital for Children and The Marrow Foundation in partnership with the Hendrick Marrow Program.  |  | JEFF GORDON | |
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The Jeff Gordon Foundation began issuing a special fantasy die-cast collectible in 2001, three years after the organization's inception. The initial success of the die-cast program ensured it would become an annual benefit for The Jeff Gordon Foundation. The first three special edition die-cast cars all featured imagery from Sesame Street, with proceeds shared between The Jeff Gordon Foundation and Sesame Workshop. | 
