Bowling balls score strike with racing fans

You're used to seeing NASCAR's best rolling down the fast lane, but down the bowling lane? You guessed it, driver-specific bowling balls are the latest addition to the NASCAR-licensed merchandise market. But rest assured, these aren't just any bowling balls. These babies are made by Brunswick--long acknowledged as the leader in professional grade bowling equipment.

Brunswick's NASCAR line showcases its patented Viz-a-ball graphics that display an image of the driver's face and car, along with his initials and car number. The team-colored bowling ball is sanctioned, drillable and ready for play.

Brunswick NASCAR Bowling Balls featuring Jeff Gordon, Dale Earnhardt, Dale Earnhardt Jr., Rusty Wallace, Matt Kenseth, Tony Stewart, Jimmie Johnson and the NASCAR logo are now available in the NASCAR.com SuperStore.

If it seems like the Brunswick brand name has been around forever, it's because it has. Well, for 160 years at least. Swiss immigrant John Brunswick founded the business in 1845 to build billiard tables. By the early years of the 20th century, the company had broadened its scope to include bowling balls. Fifty-odd years later, Brunswick introduced the first automatic pinsetter and firmly established itself as bowling's answer to General Motors. Today, the multi-faceted Brunswick Corporation not only produces bowling and billiard gear, but also boats, fitness equipment, and a broad variety of other recreational products.