Lugz launches site featuring Harvick

Website features sponsorship of Kevin Harvick, new products, exclusive features for fans

New York, NY - Lugz, the stylish brand of shoes and boots that blend fashion and function, launches www.lugzracing.com, a new, on-line destination for complete information on Lugz and their sponsorship of Kevin Harvick and Richard Childress Racing's No. 29 Team. The site features the new line of 'Harvick inspired' shoes, called Rally, which hit the shelves in July.

Lugz Racing feeds the frenzy of Harvick fan's with an online bio, up-to-date stats, and a one-on-one interview with Harvick from his photo shoot. Fans can download Harvick screensavers, interact on multiple message boards addressing topics ranging from racing to fashion, and enter to win a new pair of Rallys autographed by Kevin Harvick.

	Kevin Harvick

"We needed a website to represent our involvement in NASCAR and to support our driver, Kevin Harvick," says Larry Schwartz, Executive Vice President of Lugz. "The new site has the sense of style and attitude that both Kevin and Lugz represent."

Visitors will be able to purchase the new Rally shoe beginning July 15, at www.lugzracing.com. The Rally will also available at national retailers such as JC Penney.

The site launch coincides with a comprehensive campaign that features Harvick in national TV advertising and point-of-purchase displays. Additionally, visitors will soon be able to view the first TV spot starring Harvick and the new Rallys.

Lugz continues to be a leader in fashion footwear, with shoes, boots and sneakers designed to fit the way young men live. Lugz features fresh looks, innovative designs, and new styles for every season, keeping their customer out in front.

Lugz are available at specialty shoe stores and national chains across the country, including Foot Locker, Journeys, Shoe Carnival, JC Penney and Famous Footwear.

About Richard Childress Racing

The 2004 NASCAR Cup Series marks the 35th Anniversary of Richard Childress Racing. RCR began as a one-race opportunity for Childress at the inaugural race at Talladega (Ala.) Superspeedway in 1969. It rose to prominence in the mid-1980s with the legendary Dale Earnhardt behind the wheel of the black No. 3 GM Goodwrench Service Chevrolet, earning six NASCAR Cup Series championships from 1986 through 1994. RCR was the first organization to earn championships in all three of NASCAR's premier series (Cup, Busch and Truck) and, to date, has earned nine championships, more than 130 victories and has grown into one of the premier organizations in motorsports history.

RCR currently fields three teams full time in the NASCAR Cup Series, with Harvick, Robby Gordon and Dave Blaney. It also fields two teams full time in the NASCAR Busch Series, with driver Ron Hornaday, and Harvick and newcomer Clint Bowyer sharing driving duties for the other team. It also fields a part-time NASCAR Cups Series team for Kerry Earnhardt, the eldest son of Dale Earnhardt, and an exciting five race NASCAR Busch Series program featuring some of NASCAR's biggest stars.

About Kevin Harvick

2001 Winston Cup Rookie-of-the Year Kevin Harvick has always had a love for racing. Growing up in sunny Bakersfield, Calif., he got his start in racing at the age of five driving go-carts at local tracks. During his 1999 season in the NASCAR Truck Series Richard Childress took notice of him. The six-time Winston Cup championship owner signed the young 24-year old to lead his newly established NASCAR Busch Series program in 2000, and the rest is history.

After capturing the 2000 Busch Series Rookie-of-the-Year honors and finishing third in the points, Harvick was in search of a Busch Series championship in 2001. Tragedy struck during the first race of the NASCAR Winston Cup season, and he was thrust in to the limelight as the replacement for the legendary Dale Earnhardt in the GM Goodwrench Chevrolet. Despite the tremendous pressure, Harvick pressed on with the backing of Richard Childress Racing and attempted something no driver had done before - compete in both series full time. As if accomplishing that feat wasn't enough in itself, he went on to capture the Busch Series championship as well as Winston Cup Rookie-of-the-Year honors. Harvick amassed two Winston Cup and five Busch Series victories over 70 events, and became the first driver to finish in the top-10 in points in both series in the same year.

In 2003, Harvick completed one of the most successful runs in three years in NASCAR's elite level. He finished in the top-five in the championship point standings for the first time with 11 top-five and 18 top-10 runs, both career highs. He also won the prestigious Brickyard 400 from the pole. Something no other NASCAR driver has done in the 10-year history of the event.

2004 will be even more exciting for Harvick and his GM Goodwrench racing team. They know they have what it takes to make a successful run for the championship, and it's no surprise these guys want it more than anyone else.

About Lugz

In 1993 Lugz launched a revolutionary line of shoes, boots and athletics that were an instant success. For the past 10 years, Lugz has grown into a favorite brand among style-conscious young men. Lugz has been a pioneer in youth marketing, and has a history of firsts - first in professional wrestling, first in hip-hop, and now first in NASCAR.

Lugz continues to create designs that keep the young male consumer out in front. As a fashion-forward brand, the corporate mission is dedicated to offering fresh designs, quality and style - at competitive price points. The Lugz brand has grown to become a leader in young men's footwear with sales in excess of $150 million.

Lugz are made by Jack Schwartz Shows, Inc., (JSSI), a privately held, family-owned company. Founded in 1936, JSSI has made quality shoes for generations.