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WASHINGTON, Jun 28, 2004 /PRNewswire-FirstCall via COMTEX/
XM Satellite Radio (Nasdaq: XMSR), America's leading satellite radio service, today announced that NASCAR Radio (XM Channel 144) is adding programming from the popular cable network SPEED Channel to its premier schedule of live NASCAR races, exclusive interviews, and call-in shows.
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NASCAR Radio, one of the most-listened-to channels on XM, now carries 11 programs produced by SPEED Channel, one of the nation's fastest-growing sports cable networks. The SPEED programming on NASCAR Radio includes NASCAR This Morning, Totally NASCAR, Pit Bull, NASCAR Victory Lane, NBS 24/7, Inside Nextel Cup, Trackside, NASCAR Edition Speed News, NASCAR Fast Forward, NASCAR Past Champions and Men Behind the Wrenches.
As part of this new partnership, XM will be the presenting sponsor of the highly-rated SPEED program Pit Bull, which can be seen on SPEED and heard on XM every Saturday preceding a NASCAR NEXTEL Cup Series race at 6:30 p.m. ET.
The SPEED Channel programs join NASCAR Radio's stellar line-up, which includes exclusive XM shows such as Dialed In, the enormously popular call-in program hosted by NASCAR Radio anchor Claire B. Lang at XM studios in Charlotte, N.C. Dialed In receives tens of thousands of calls each month as fans heat up the phone lines to talk about the latest NASCAR happenings. NASCAR Radio also carries every live race broadcast from Motor Racing Network (MRN) and Performance Racing Network (PRN), every NASCAR NEXTEL Cup Series qualifying session and race, every NASCAR Busch Series and NASCAR Craftsman Truck Series race, and series and specials that you can only hear on XM.
"SPEED Channel and NASCAR Radio on XM is a terrific partnership for racing fans," said Tim Farley, Program Director for NASCAR Radio. "NASCAR Radio has become the national water cooler for fans to find out what's happening in the sport, hear the latest racing action, and voice their opinions on the air. Now listeners can enjoy some of their favorite SPEED programs on NASCAR Radio from coast to coast."
"Partnering with XM Satellite Radio is a great opportunity for SPEED Channel to extend its brand, putting our exclusive NASCAR TV properties in front of XM's two million subscribers," said Kevin Annison, SPEED Channel VP Business Operations & Finance. "SPEED's strategic initiatives look to team the network with industry leaders, and XM Satellite Radio certainly fits that criteria."
"This deal threads together two very important media partners," said Jeffrey Pollack, managing director of broadcasting and new media, NASCAR Digital Entertainment. "XM gets quality programming and SPEED Channel gets in front of a powerful audience. Together they will reinforce the access and exposure NASCAR Radio and NASCAR TV create for our fans and industry. This is a classic win-win."
NASCAR Radio, available exclusively on XM, is the first and only 24-hour radio channel dedicated to a single sport.
About XM Satellite Radio
XM is America's #1 satellite radio service with more than 2 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville, Tennessee at the Country Music Hall of Fame, XM's 2004 lineup includes more than 120 digital channels of choice from coast to coast: 68 commercial-free music channels, featuring hip hop to opera, classical to country, bluegrass to blues; 34 channels of premier sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information for major metropolitan areas nationwide. Affordable, compact and stylish XM satellite radio receivers for the home, the car, the computer and boom boxes for "on the go" are available from retailers nationwide. In addition, XM is available in more than 80 different 2004 car models. XM is a popular factory-installed option on more than 40 new General Motors models, as well as a standard feature on several top-selling Honda and Acura models. Avis customers can enjoy XM as a standard feature in the company's premium and luxury vehicles. Passengers on JetBlue Airways and AirTran Airways will be able to listen to XM's programming in-flight later in 2004. For more information about XM, visit http://www.xmradio.com.
About SPEED Channel
In 2004, SPEED Channel is the exclusive U.S. cable home for many of the top motor sports series in the world. In addition, SPEED's weekly programming schedule brings car enthusiast television to Prime Time Monday through Thursday. Now available in more the 66 million homes in North America, SPEED Channel is among the fastest growing sports cable networks in the country and the home to NASCAR TV. For more information, visit SPEEDTV.com.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for the XM Satellite Radio service, XM's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 8-K filed with the Securities and Exchange Commission as of 1-14-04. Copies of the filing are available upon request from XM Radio's Investor Relations Department.
SOURCE XM Satellite Radio
http://www.xmradio.com
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