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CHICAGO, Jul 9, 2004 (BUSINESS WIRE)
Nextel Communications Inc. (NASDAQ:NXTL) today announced a promotion featuring limited edition NASCAR merchandise created especially for the upcoming NASCAR NEXTEL Cup Series(TM) race at Chicagoland Speedway on July 11.
"NASCAR and the Chicago Cubs both have some of the most loyal fans in all of sports," said Mark Schweitzer, senior vice president of marketing for Nextel. "We are very excited about bringing these two iconic brands together and giving fans something unique."
During a five-week period from July 9-Aug. 13, 2004, customers who buy and activate an i830, i730, i736 NASCAR NEXTEL Cup Series Driver phone or an i205 NASCAR themed Nextel phone at a Chicago-area Nextel Retail Store or Nextel Authorized Dealer will receive a limited edition Chicago Cubs die-cast collectible car, while supplies last. The 1:24-scale car features the NASCAR NEXTEL Cup Series logo and Chicago Cubs logo and paint scheme, and has a retail value of $75. Only 500 Team Caliber "Owner-Series" die-casts were created.
"We are very proud to partner with the prestigious NASCAR NEXTEL Cup Series," said Jay Blunk, director of promotions and advertising for the Chicago Cubs. "Like the Cubs, the NASCAR NEXTEL Cup Series enjoys a loyal legion of fans nationwide. We are thrilled to combine the strength of these brands and offer all fans something which has never been available before."
In addition, a NASCAR show car with the limited edition Chicago Cubs paint scheme will be displayed at various Chicago locations through July 11. Fans will be able to view the limited edition Cubs show car, as well as experience the thrill of driving a NASCAR NEXTEL Cup race car at the Nextel Racing Experience, an interactive fan exhibit featuring full-motion racing simulators.
About Nextel
Nextel Communications, a FORTUNE 200 company based in Reston, Va., is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the country covering thousands of communities across the United States. Today 95 percent of FORTUNE 500(R) companies are Nextel customers. Nextel and Nextel Partners, Inc. currently serve 296 of the top 300 U.S. markets where approximately 252 million people live or work.
SOURCE: Nextel Communications Inc.
Nextel Communications Inc., Reston Mike Mooney, 704-632-7909 or Becky Cox, 704-634-5899
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