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From Team Press Release
February 12, 2004
11:21 AM EST (1621 GMT)
DAYTONA BEACH, Fla. -- One of the world's fastest-growing lodging chains is joining forces with NASCAR's most exciting driver, starting with Saturday's Hershey's Kisses 300 NASCAR Busch Series race at Daytona International Speedway.
The AmericInn Lodging System, the country's top upscale limited service lodging chain, will sponsor Stanton Barrett, who drives for his own Stanton Barrett Motorsports team. Barrett is an award-winning Hollywood stunt man who has appeared in hundreds of movies and television shows, but is best known for his driving prowess in NASCAR's top two series. On the track, Barrett is known as a hard-charger who knows how to get the maximum out of his car. Last season, Barrett ran the first part of the season for Roush Racing and ran consistently at the front in virtually every race, nearly taking a victory at the Las Vegas Speedway in March.
"I'm really excited to have someone with the high quality and attention to detail of AmericInn join us," Barrett said. "They have grown so tremendously because of their marketing prowess and they see the tremendous opportunities in NASCAR racing. My personal background is very strong on the marketing and business side of racing and, between the AmericInn and our race team, with their support we will be able to put together what is going to be a top-level program.
"We're hoping to unveil a marketing plan that involves race fans like never before," Barrett added. "This will be an elaborate interactive program that will encompass AmericInn's top markets, and utilize the NASCAR Busch Series like no other lodging chain."
"The AmericInn Lodging System is excited to embark upon this unique opportunity to sponsor a strong NASCAR contender such as Stanton Barrett," said Luke Fowler, Chairman and CEO of AmericInn International, LLC. "This sponsorship represents the commitment our lodging chain has to NASCAR fans and AmericInn guests who understands the importance of family, fun and loyalty."
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