Ollie's Bargain Outlet, BDR team up at Dover

CORNELIUS, N.C. -- Following a strong top-20 finish by the No. 23 Bill Davis Racing team in the NASCAR Nextel Cup Series Coca-Cola 600 at Lowe's Motor Speedway, Bill Davis Racing is thrilled to announce the addition of Ollie's Bargain Outlet, Inc. as a primary sponsor for the MBNA 400 "A Salute to Heroes" at Dover International Speedway.

Headquartered in Harrisburg, PA, Ollie's Bargain Outlet has 31 locations stores in Pennsylvania, Maryland and Delaware. In addition to serving as a primary sponsor of the No. 23 Bill Davis Racing Dodge this weekend at Dover, Ollie's is already a primary sponsor of the No. 43 Curb-Agajanian team piloted by Aaron Fike in the NASCAR Busch Series.

Mark Butler, the CEO of Ollie's Bargain Outlet, remarked that "the Bill Davis Racing No. 23 NASCAR team is a perfect partner for Ollie's. Despite not having a full-time sponsor in 2004, the No. 23 team has fielded a number of very competitive entries in Nextel Cup races this year. As Ollie's thrives on selling first-rate brand-name, top-quality products at deeply discounted close-out prices, so being associated with a race team that over- delivers is a perfect match for our brand.

"As we recently opened a store in Dover and are looking forward to expanding with more stores in the Delaware area, we believe that sponsoring a team in such an extremely popular and widely covered sporting event as the MBNA 400 'A Salute to Heroes' will help us promote our company's commitment to providing quality products at cheap prices in Delaware. In addition, the tremendous national exposure of NASCAR will help us procure more closeout merchandise by introducing Ollie's to major manufacturers and millions of NASCAR fans, some of whom may have closeout products available. Ollie's purchases all kinds of closeout, surplus and salvage goods from vendors across the world, and we're extremely excited to let everyone know what a great channel we are for liquidating merchandise and alleviating inventory problems," Butler said.

The No. 23 Bill Davis Racing team has competed in a limited schedule this year due to a lack of full-time sponsorship, but it certainly does not appear that Dave Blaney has been driving for anything less than a full-time team; Blaney has notched four top-20 finishes in five Nextel Cup Series starts as driver of Bill Davis's No. 23 car. A solid 15th place finish at Daytona followed by 11th place finishes at Atlanta and Texas and a 17th place finish at Charlotte have only served to whet the fans' appetites to see more of Blaney's aggressive racing style. "I am excited to pilot the No. 23 Bill Davis Racing Ollie's Bargain Outlet Dodge at Dover this week. We have a great team working on that car, and we will build on some positive things we took away from our performance in the Coca-Cola 600 at Charlotte last weekend."