Credit: Autostock

DEI will appeal loss of championship points

Dale Earnhardt Inc. announced Tuesday that they will appeal the NASCAR-imposed post-race penalty that cost the team 25 championship points and $10,000.

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DEI Director of Competition Richie Gilmore cites that the 25- point penalty under the new 10-race "Chase for the Nextel Cup" format could be devastating with only seven races remaining.

"This is a huge setback for the entire company. We're in a sport that focuses its primary attention on the final 10 races of the season and we're racing against formidable teams for a championship.

Victory Lane interview Victory Lane Dale Jr. lets a profane word slip

"We're facing a setback from a competition standpoint for something that should be considered a personal foul. We have no choice but to appeal the points portion of the penalty," Gilmore stated.

He added: " I think we're the only sport that takes points off of the board after they've been scored.

Appeals process How it works

"The popularity of this sport is based on colorful personalities and the fact that everyone can relate to these drivers and their emotions. Now, it seems like that's a detriment.

"Dale Jr.'s comment was made in the excitement of the moment, seconds after he climbed out of the car. It wasn't made in anger or hostility directed at anyone.

"This whole incident is going to force everyone in the sport to rethink showing any excitement in what should be a jubilant moment. We've had hundreds of calls from fans that support us.

"Our sponsors have vowed their support as well. If nothing else, we can look back at this race and always remember it as one where we were reminded of the loyalty everyone has toward Dale Jr., the No. 8 team and our company."