Edwards to drive CNN car in Dover Busch race

CONCORD, N.C. -- Starting with this weekend's Busch Series event at Dover International Speedway, the No. 60 Ford driven by Carl Edwards will be sporting a different look.

Carl Edwards

For the Dover race weekend, Charter Communications will take an associate role on the car with CNN's red & white logo appearing along with the car's usual purple and yellow colors. CNN will be the primary sponsor on the car for this event, featuring a dedicated paint scheme with prominent CNN branding.

"We are thrilled to serve as the primary sponsor of Charter's No. 60 car to show our support of an important affiliate partner and NASCAR," said Scot Safon, senior vice president of marketing and promotion for CNN.

In addition, CNN is premiering a Dr. Sanjay Gupta prime-time special on Sunday, Oct. 16 at 10 p.m. ET entitled "Driven to Extremes," in which CNN's senior medical correspondent examines safety and athletic performance in America's No. 1 spectator sport.