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Kasey Kahne to continue to "Do the Dew"

First national Mountain Dew commercial to premiere during Daytona 500

Press Release
February 16, 2005
10:19 AM EST (15:19 GMT)

Kasey Kahne, the 2004 NASCAR Nextel Cup Series' Rookie of the Year, will take his partnership with Mountain Dew to new heights this season when his first national television commercial for the brand debuts this Sunday and his No. 9 Dodge Charger features a Mountain Dew paint scheme at next week's race at California Speedway.

In the TV spot entitled "Change," not only does Kahne's Dodge Charger go through a number of "changes," but he must also vie for the seat behind the wheel of his own race car. The commercial will air during the FOX broadcast of the Daytona 500 this Sunday, February 20.

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Kahne's Dew allegiance will also show on the track when he competes in a Mountain Dew paint scheme at the Auto Club 500 at California Speedway on Sunday, February 27. Kahne's No. 9 Dodge Charger will showcase the new Mountain Dew graphics that will begin appearing on the brand's product packaging available in stores in March. The last time Kahne's car featured a special Mountain Dew paint scheme he finished second at Michigan International Speedway on June 20, 2004.

This marks the fifth straight year that Mountain Dew has sponsored Evernham Motorsports. Pepsi-Cola Company's involvement with NASCAR began when the sport was introduced in 1948. Today, Pepsi serves its products at 16 of the 23 Nextel Cup Series tracks and is the title sponsor of the Pepsi 400 at Daytona International Speedway on Saturday, July 2, 2005.

Mountain Dew is a product of Pepsi-Cola North America (www.pepsi.com), the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Headquartered in Purchase, N.Y., PCNA's U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

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