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Ward Burton, Beretta form partnership

April 17, 2005
12:46 PM EDT (16:46 GMT)

The Ward Burton Wildlife Foundation and Beretta are pleased to announce that a partnership has been formed between the two organizations. The multiple year partnership in is in the form of marketing support between the two organizations as well as monetary support for the Ward Burton Wildlife foundation.

Ward Burton, the founder and President of the Ward Burton Wildlife Foundation, is excited about the new relationship. "While Beretta produces some of the finest firearms in the business, Beretta also is very involved in youth activities. This is where our relationship makes so much sense," stated Burton.

The WBWF centers much of its energy towards educating today's youth about the need for conservation of our natural resources. "It is not often that a group of individuals with common passions and goals have an opportunity to get together and build the foundation of something that will impact families today and generations to come.

"I feel that Beretta and the WBWF will look back on the day of this announcement as the start of a change that will positively affect this industry and the way America participate in the causes of youth and conservation," stated Matteo Recanatini, Director of Consumer Marketing and Communications.

"I feel that by working together, Beretta and the WBWF can accomplish many great things that will have a positive impact on future generations," stated Burton.

Beretta is the oldest industrial dynasty in the world tracing its roots though 16 generations of continuous family ownership back to 1526. Firearms bearing the Beretta name have been sold for over 475 years. Beretta U.S.A. was founded in 1977 and supplies the standard sidearm to the U. S Armed Forces. Today Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also operates five retail Beretta Gallery stores worldwide.

The Ward Burton Wildlife Foundation's mission is to promote an awareness of the need for wildlife conservation, habitat enhancement, and proper stewardship of our natural resources through protection and education.

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