Tune in to see Jeremy Mayfield "Do the Dew"

Mayfield in the Mountain Dew Pitch Black II car at Kansas

KANSAS CITY, KS -- Look for Jeremy Mayfield driving the No. 19 Mountain Dew Pitch Black II Dodge Charger as he continues to Chase for the Championship in this weekend's NASCAR Nextel Cup at Kansas Speedway. This marks the fifth straight year that Mountain Dew has sponsored Evernham Motorsports. Pepsi-Cola Company's involvement with NASCAR began when the sport was introduced in 1948.

Mountain Dew Pitch Black II is Mountain Dew with a blast of black grape, a cool metallic silver label, and a brand name that consumers love. It's just like last year's highly successful limited-time offer, Mountain Dew Pitch Black, but this time, with a sour bite. The bold new version can be found in stores through Halloween.

"I've got a thing for black race cars," said Mayfield. "Dodge gave me one for two races after we won at Michigan and it was pretty cool. This one is even cooler. It's great to be back in black."

About Mountain Dew Pitch Black II

Mountain Dew Pitch Black II hit stores nationwide in late August in 20-ounce bottles, two-liter bottles, and 12-packs of 12-ounce cans.

"Every great movie deserves a sequel. Consumers loved Mountain Dew Pitch Black and they wanted us to bring it back, but with something new," said Katie Lacey, VP-marketing, carbonated soft drinks, Pepsi-Cola North America. "Sour flavors are big right now with teens and young adults, so we added a sour bite to Mountain Dew Pitch Black II."

The rollout of the brand is supported by eye-catching point-of-purchase materials created by TracyLocke, Wilton, Conn., Pepsi's longtime promotional marketing partner, and an internet marketing campaign created by Tribal DDB Dallas. The website, http://www.pitchblackexperiment.com, features a gangly redheaded character named Cliff who shows his devotion to the product by conducting a "Pitch Black Experiment" by living in total darkness for 90 days.