By Van Cox, Special to NASCAR.COM
September 22, 2006
01:31 PM EDT (17:31 GMT)
Guess what's coming hot on the heels of the Chase for the Nextel Cup -- the chase for Chase for the Nextel Cup caps! Chase Authentics has created a collection of driver-specific Chase for the Nextel Cup caps featuring all 10 drivers in the 10-race shootout. The hats are now on sale at the NASCAR.COM SuperStore. "Qualifying for the Chase is similar to winning a division or being the wild card in a divisional race in other sports," says NASCAR.COM Vice President of eCommerce Joe Mattes. "It's a springboard for the fan to get excited again about the racing season and get ready for the big dance. It's like the start of the season at Daytona. Fans get ready to support their favorite driver down the playoff stretch. It's good to have one or two items to acknowledge the driver and team's accomplishment, but it really gets down to supporting the driver, team and sponsor in their traditional team colors. You want to support your driver/team/sponsor with what is racing on the track." Chase for the Nextel Cup caps are designed with the driver's name and car number embroidered on the front and the Chase for the Cup logo embroidered on the left side. | 
