Mercora Inks Partner Agreements With Leading Mobile Content Providers Including Handango, Motricity and MobiHand

Mercora, Inc. today announced that it has signed key distribution agreements for the recently-launched Mercora M mobile music service, with the leading wireless device and content providers, including Handango, MobiHand, Mobile & Wireless Group, and Motricity. Under the terms of the agreement, the Mercora M will be broadly distributed to Windows Mobile(R) Smartphone and Pocket PC users, giving them the ability to conveniently access and listen to an entire world of music directly from their wireless phones.

Today, a broad range of mobile users will be able to trial and purchase the Mercora M across more than 350 sites including mobile storefronts for companies such as Alltel (NYSE:AT), Amazon (NASDAQ:AMZN), AOL (NYSE:TWX), BET (NYSE:VIA), CBS (NYSE:CBS), Cingular Wireless, Hewlett-Packard (NYSE:HPQ), Microsoft (NASDAQ:MSFT), Motorola (NYSE:MOT), NBC, Palm (NASDAQ:PALM), Samsung (SEO:005930), Sprint Nextel (NYSE:S), T-Mobile (FRA:DTE), Turner Broadcasting (NYSE:TWX), Verizon Wireless, and consumer web sites including everythingQ, everythingTreo, eXpansys, Handango, Mobile2Day, MobilePlanet, MotoSmartZone, PalmGear, PocketGear, Qusers, and Smartphone.net.

As part of the agreements, the wireless device and content providers will provide semi-exclusive promotion for the launch of the M in designated locations such as Software Spotlight, Featured Products, Product Newsletters, and other high-profile areas.

"We are delighted to partner with Mercora for the M mobile music service," said Alex Bloom, vice president of Content and Developer Services, Motricity. "We share a vision of bringing innovative, feature-rich, and consumer-friendly applications to wireless subscribers and the Mercora M fully supports this objective."

About the "M"

Mercora M is the world's largest 3G-enabled mobile music service, transforming Windows Mobile Smartphones and Pocket PCs into high-fidelity wireless music players. The M provides over-the-air wireless access to millions of songs and over 100,000 channels of digital radio searchable by artist and genre. It also provides users with wireless access to their digital music library, as well as socially-connected listening to friends' music in brilliant CD-quality sound with stereo Bluetooth support. Mercora M is developed expressly for the Windows Mobile platform which provides a rich multimedia experience for end users across a range of form factors including Smartphones such as the Motorola Q, Pocket PCs such as the Palm Treo 700wx, and Portable Media Centers such as the Toshiba gigabeat S.

"We are extremely impressed with the sound quality, functionality and music selection on the Mercora M," said Randy Eisenman, president and CEO, Handango. "With the M, Mercora is delivering a premier music service for Smartphones, and we look forward to introducing this product to our millions of enthusiastic mobile customers."

"Mercora is pleased to bring the M to more Windows Mobile users through these key and valued partnerships," said Srivats Sampath, president and CEO, Mercora. "The Mercora M offers wireless subscribers a compelling listening experience and the broadest and deepest catalogue of music encompassing all genres and subgenres."

Pricing and Availability

Starting today, Mercora M is available at mobile content and retail sites powered by Handango, MobiHand, Mobile & Wireless Group and Motricity at an introductory price of $4.99 per month. Standard pricing for the M is as follows: $14.99 for three months and $49.99 for a one-year subscription.

Mercora, Inc.

Mercora's mission is to create the world's largest social radio network by cataloging and organizing the world's music and audio content and making it universally searchable and legally listenable for everyone. Mercora (www.mercora.com) is headquartered in Santa Clara, CA.

SOURCE: Mercora, Inc.

Contos Dunne Communications for Mercora Paula Dunne, 1-408-776-1400 (office) or 1-408-893-8750 (mobile) paula@contosdunne.com

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