NASCAR Crocs inevitable step in footwear evolution

NASCAR Crocs are one the hottest trends to hit the NASCAR licensed apparel market in the past decade. They certainly are 2007's biggest phenomenon when it comes to licensed product.

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Crocs, Inc. made its first move into the motor racing market back in February when it signed licensing agreements with a several top NASCAR teams, including Dale Earnhardt, Inc., Hendrick Motorsports, Joe Gibbs Racing, and Richard Childress Racing for the use of team marks, as well as driver names, signatures and numbers on Crocs footwear and Jibbitz products. The list of drivers includes the late Dale Earnhardt, Dale Earnhardt, Jr., Martin Truex, Jr., Jeff Gordon, Jimmie Johnson, Kyle Busch, Casey Mears, Kevin Harvick, Jeff Burton, Tony Stewart, Denny Hamlin, and JJ Yeley. The new line launched during Speedweeks at Daytona.

Ron Snyder, President and Chief Executive Officer of Crocs, Inc. commented, "Stock car racing is America's fastest growing spectator sport," said Ron Snyder, President and CEO of Crocs, Inc. "We are extremely excited to be associated with many of the top teams and drivers. We look forward to bringing this new line of Crocs products to their large and growing fan base."

The innovative new footwear features Crocs' proprietary closed-cell resin, Croslite, which enables the shoemaker to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. The material the shoes are made from warms and softens from body heat and molds to the foot. Ergonomic Italian styling includes a supportive orthotic footbed, advanced ventilation system, built-in arch support, and contoured heel strap. Crocs are ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, gardening-and heading out to the race track!

In addition to NASCAR, Crocs also holds licenses with the NFL, NHL, Nickelodeon, Warner Brothers, Marvel, and Disney, to name a few.