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Your vote will decide which of the two cars David Reutimann will drive at Talladega.

Domino's looking to fans to decide which pizza is best

Vote between Philly and Brooklyn decided at Talladega

By Ron Lemasters Jr., Special to NASCAR.COM
April 17, 2007
03:03 PM EDT
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One thing you can tell about NASCAR fans, no matter the generation, they have definite opinions on a variety of subjects.

Domino's Pizza has asked NASCAR Nation to weigh in on their favorite type of pizza, and the answer will be revealed during the Aaron's 499 at Talladega Superspeedway on April 29.

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Fans casting their vote at Texas

"It's a different kind of rivalry," said Chris Brandon, sports marketing manager for Domino's. "This is the idea of two classic sports towns squaring off. The nature of Philadelphia and the tri-state region and Brooklyn is one of towns with a lot of character, and everything in the sports field is a big rivalry.

"These are two great towns with a lot of pride in their regions, and now they're duking it out in NASCAR."

The choices in this topping-vs.-topping showdown are either the Philly Cheese Steak pizza or the Brooklyn Style pizza available at Domino's across the country. Whichever pizza wins -- and it's hard to pick a winner -- will be the primary sponsor for David Reutimann's No. 00 Domino's Toyota Camry at Talladega the final weekend of April.

The program was launched at windy, rainy Texas Motor Speedway last Thursday, and it involved feeding Texas Motor Speedway general manager Eddie Gossage and the rest of the TMS staff.

Good start! Gossage used to do public relations for, among other companies, Miller Brewing Co., so he's done this countless times, and his staff is comprised of several former members of the media.

In case you missed it, the second thing you're taught at journalism school is where the buffet starts! The first is the five W's -- who, what, when, where and why---and the H -- how.

"I was a J-school graduate at the University of Kansas," Brandon joked. "That was always brought up as a good way to go."

The paint schemes were unveiled the following day, and, continuing on the theme, media members were fed and then asked to vote. That's MASS marketing at its finest!

Fans are invited to do the same thing: eat and vote. Domino's corporate displays are located in the midway at Phoenix International Raceway, and race fans are also able to vote for their choices at Teamdominos.com and Dominos.com (Continued)

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