Retirement Living TV to sponsor Hylton effort

COLUMBIA, Md. -- Retirement Living TV will serve as the primary sponsor of the No. 58 Chevrolet driven by James Hylton, beginning this weekend when the JC Weaver-owned team begins its quest to race in this year's Daytona 500.

Hylton, 72, hopes to go down in the Guinness Book of World Records as the oldest driver to qualify for the prestigious Daytona 500.

"James' spirit is everything that Retirement Television stands for," said Ed Beimfohr, vice president of marketing for Retirement Living TV. "We believe that you are never too old to go out and accomplish goals. James' quest to qualify for the Daytona 500, with the help of his friend JC Weaver, showcases that age is not an obstacle. We fully support his efforts beginning this weekend and into the Daytona 500. Achievement is ageless."

Retirement Living Television (WWW.RL.TV) can be seen in more than 26 million homes nationwide. Its programming highlights topics that include health, lifestyle, finance and politics. The network is the first created for viewers age 55 and up.

"This is a perfect sponsorship," Hylton said. "Retirement Living TV believes, like myself, that age should never be a factor in allowing you to reach the highest of accomplishments.

"In NASCAR Nextel Cup racing, there is nothing bigger than the Daytona 500. I've been looking forward to my return to this race. I'm just as excited now as I have ever been. The support of Retirement Living TV will accelerate my goal of qualifying for this race. I'm very thankful for the opportunity."

Hylton begins preparation for the Daytona 500 this Saturday when the team hits the track for practice. The team will then participate in pole qualifying on Sunday.

RLTV will document his efforts with a special, Art of Living.