Rock star Cody Hanson doesn't really know much about NASCAR; it's likely the 23-year-old couldn't identify Brian France in a lineup of two.

What he does know is that the sport is huge and its love affair with rock and roll is even bigger.

"It's like the biggest thing on the planet right now," said Hanson, drummer for the post-grunge rock band Hinder, who last year broke out with a chart-topping single called Lips of an Angel and is still on Billboard's Top 40 with Better than Me.

Originally a college band from Oklahoma playing for anyone with ears, Hinder is making its first foray into NASCAR with its rendition of Born to Be Wild. The song will be TNT's music used to promote coverage of the network's six Nextel Cup Series races (WATCH THE NEW VIDEO), much like the way FOX tapped rock stars Aerosmith with front man Steven Tyler.

The marriage of NASCAR and mainstream music is top of mind for industry players constantly looking to attract the next generation of NASCAR fans. Hinder, with its edgy 80s-influence sound, is the bait.

The band wants to bring rock and roll -- in its purest form -- back in favor with music fans. Right now, hip-hop and rap are the dominant genres on the pop charts. Dale Earnhardt Jr. seems to be a big fan. He has a cameo with rap mogul Jay-Z and a commercial with T.I.

Hinder is hoping to benefit from some of the crossover love amongst the NASCAR fan base.

And Hanson might even be willing to buy tickets to the next NASCAR race if it keeps him from living in the RV again eating Easy Mac.

After four years of random gigs, Hanson and the band realized it was time to make a move.

Knowing they would never get record label recognition in Oklahoma City, Hinder took out a $50,000 loan and traveled to Vancouver in an RV.

"We stocked up on food and I remember for a month, I ate like one pack of Easy Mac a day and just drank beer. I lost like 25 pounds," Hanson said. (Continued)