NASCAR.COM launches Spanish-centric Web site

NASCAR.COM on Thursday launched NASCAR.COM en Español, a tailored Spanish-language Web site featuring all the latest news, highlights and action that fans have come to expect from the sport's leading online destination.

Carolina Escobar

Check out the new NASCAR.COM en Espanol

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NASCAR.COM en Español will use the same format as NASCAR.COM with a home page, news page, video page and archive section to deliver up-to-the-minute news as well as articles and features about the all the action and excitement of NASCAR.

Also available on NASCAR.COM en Español will be the popular NASCAR 24/7, a daily broadband video update of news, highlights and storylines from the day in NASCAR. The video will be hosted in Spanish by Carolina Escobar.

Since 1999, interest in NASCAR among Spanish-speaking audiences has increased more than any other major sport. Approximately 8.9 percent of NASCAR fans are Hispanic, a 10 percent increase over 2001, when Hispanics comprised 8.1 percent of the NASCAR fan base, according to Scarborough USA+ (2001, 2005).

NASCAR also ranks No. 1 in Hispanic fans' loyalty toward sponsors. No other sport enjoys such a high level of support for sponsors among Hispanic fans.

Also available on NASCAR.COM en Español will be Spanish editorial content including:

• Race Rewind -- a condensed video version of the week's Cup race;

• Where's Juan? -- a weekly update on Nextel Cup Series rookie Juan Montoya;

• Cross' Words -- a weekly opinion column by NASCAR.COM managing editor Duane Cross;

• 10 Questions -- one-on-one interviews with racing insiders;

• Track Smack -- NASCAR.COM writers discuss the hot topics in the sport;

• Power Rankings -- a weekly ranking of the top 25 NASCAR drivers;

• Travel Log -- what to do outside the track each week.

NASCAR.COM en Español will continue to evolve with additional editorial and multimedia content and expand to keep up with the breadth of the sport.

Turner Sports New Media (TSNM), the interactive division of Turner Sports, Inc., is the exclusive producer of NASCAR.COM. One of the fastest growing sports Web sites, NASCAR.COM is home to broadband news coverage, fantasy games and the NASCAR.COM SuperStore. The site consistently ranks among the top sports league sites and was named one of the best sports Web sites on the Internet by BusinessWeek (October 2005).