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Ultimate car make-over from NASCAR Performance


August 21, 2008
09:41 AM EDT
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CHARLOTTE, N.C. -- While NASCAR fans are watching their favorite NASCAR drivers race to the Chase for the NASCAR Sprint Cup, fans are also carefully watching the performance and appearance of their own vehicles. NASCAR Performance, NASCAR's exclusive Automotive Marketing program, is giving one lucky fan the ultimate vehicle make-over, one which rivals the precision and performance they see in their favorite NASCAR driver's car.

NASCAR Performance is inviting NASCAR fans to enter the Ultimate NASCAR Performance Make-over Sweepstakes by going to www.NASCAR.COM/makeover between Aug. 23-Oct. 19.

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The Grand Prize winner will receive a vehicle make-over courtesy of Goodyear Gemini and parts provided by NASCAR Performance automotive partners. The winner will also receive apparel and accessories of their favorite driver, a Sprint FanView, and a VIP trip to the final race of the 2008 NASCAR Sprint Cup Series season, the Ford 400 at Homestead-Miami Speedway.

In addition to the Grand Prize winner, there also will be 10 first place runner-up winners that will receive a full set of Goodyear Tires and Victory Wheels in addition to a NASCAR Performance prize pack full of products courtesy of NASCAR Performance partners. Twenty-five second place runner-up entries will win a NASCAR Performance prize pack.

Fans who visit www.NASCAR.COM/makeover also will have the opportunity to perform a virtual vehicle make-over and learn more about NASCAR Performance and its partners through helpful car care videos featuring SPEED reporter Ray Dunlap.

"One of the primary goals of NASCAR Performance and its partners is to educate fans about proper car care and preventative maintenance," said Odis Lloyd, managing director of NASCAR's automotive division. "With this promotion our partners are demonstrating what that means with a complete make-over for one contestant."

Goodyear Gemini dealers across the country will use the sweepstakes to create in-store promotions, while other NASCAR Performance partners, such as Raybestos and 3M, will help to drive traffic to the contest through their web sites and other strategic placement.

NASCAR Performance partners are chosen as leaders in their respective categories and the program is designed to connect fans with the automotive products and services that share the power, precision and performance that is NASCAR.

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