WinCraft's history in NASCAR long, diverse

Diversity, thy name is Wincraft.

A lot of manufacturers have come and gone since the NASCAR collectibles boom began in the late 1980s. Few have shown the longevity, creativity and innovation of WinCraft. Those attributes have made the 47-year-old company one of the largest-and most successful-NASCAR licensees.

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With more than 40 different items, WinCraft's NASCAR catalog is one of the most expansive in motorsports. From Dale Earnhardt Jr. to Erin Crocker, virtually every top driver in the sport is represented. The company is also involved in the NFL, MLB, NBA, NHL and collegiate sports-boasting a portfolio of more than 300 licenses.

"We pride ourselves on our diversification," says WinCraft's Matt Roy. "It allows us to better serve the fans, bringing them a much broader selection of products to fit every need."

That includes just about anything you could put a logo and some original artwork on: license plate frames, waste baskets, signs, license plates, clocks, thermometers, mugs, pails, hard hats, decals, flags, banners and more.

It's about time

One of WinCraft's newest additions is a handsome digital desktop clock, sporting a clean, contemporary look. Features include a square case with a LCD time and temperature display. The digital display also has a calendar, an alarm and a timer. And it's all powered by two AAA batteries.

"The Digital Desk clock has been a tremendous success since it's introduction for a number of reasons not the least of which is it's versatility," says Roy "The Digital Desk clock provides the fan not one but two images featuring his or her favorite driver plus an easy read digital display for time date day of week and temp. Furthermore, the clock comes with an alarm and key date notified. It is always the perfect gift, great for Mother's and Fathers Day."

Here's a look at a handful of other WinCraft products that have been updated to reflect 2008 driver-team combinations...

• Car Stand-Up: This die-cut car stand-up showcases a full-color image of the race car encapsulated in clear acrylic and mounted on an oval wooden base. A mirrored back makes for a classy feel.

• Scale Tribute Hoods: WinCraft's line of 1:2 scale collectible tribute hoods feature all original graphics showcasing some of NASCAR's most accomplished drivers and their most prolific accomplishments. Imagery includes shots of both the car and driver, as well as car number, replica signature and team-specific colors and logos.

• 24-Oz. Tumbler Set: Driver and team graphics complement these collectible yet functional pieces of drink ware. And to make it even better, double-wall insulation makes them nearly sweatproof.

• 150-Piece Puzzle: Ever been puzzled by NASCAR racing? The 150-piece jigsaw puzzle by WinCraft is highlighted by a full color imagery specific to any one of a number of the sport's top cars, complemented by the driver's name and team logos. At 11" x 17", it can be framed to create the perfect centerpiece for a wall, or it can be re-used time and time again to provide hours of fun for race fans of all ages.

• Decal Pack: One of WinCraft's most inexpensive product lines is also one of its most popular. The company has offered a broad array of decals for years. The NASCAR driver decal pack from WinCraft includes a 3" x 12" bumper sticker that adheres to any clean surface; a pair of removable, reusable ultra decals; and a round 3-in decal. Each is decorated in the driver's team colors and punctuated the driver and team graphics.