Chevy stars usher hunting season with new scheme

CHARLOTTE, N.C. -- Chevrolet, Jack Daniel's, Menards, Motorsports Authentics, Bass Pro Shops, Shell Oil Company and Realtree announced Friday the first ever Chevy Driven to the Outdoors Sweepstakes and merchandise program. Linking NASCAR to hunting and the great outdoors, the Chevy Driven to the Outdoors program was launched at Bristol Motor Speedway with NASCAR stars Richard Childress, Clint Bowyer, Martin Truex Jr and Paul Menard.

Announced live on SPEED's Trackside Live, four Sprint Cup drivers will lead all NASCAR fans in the Chevy Driven to the Outdoors program, which will be anchored by Kevin Harvick, Clint Bowyer, Martin Truex Jr., and Paul Menard. All four drivers will pilot Realtree camouflage-based cars in Cup Series races this fall beginning with the Sharpie 500 on Saturday night at Bristol Motor Speedway. Additionally, the Richard Childress Racing No. 33 will make its return to the track in Talladega with a Chevy Driven to the Outdoors/Realtree paint scheme. Those unique paint schemes, and the highly sought after merchandise and memorabilia, were unveiled in a grand celebration of the outdoors with Realtree founder and outdoor expert Bill Jordan and car owner Richard Childress.

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"The crossroads of NASCAR and the great outdoors has never been stronger," Jordan said. "As we embark on hunting season, this first ever Chevy Driven to the Outdoors program allows NASCAR fans the opportunity to express their love of both camo and concrete, and we look forward to making this an evergreen program that grows each and every year with more and more drivers and teams."

In addition to a full line of NASCAR camouflage merchandise and memorabilia, the Chevy Driven to the Outdoors program will feature a unique sweepstakes that will ultimately reward one fan with a 2009 Chevy Silverado. Other prizes that will be included in the Chevy Driven to the Outdoors Sweepstakes include a racing trip to Daytona Beach in February 2009 and a day of fishing with Captain Rick Murphy, a hunting trip with Bill Jordan, Shell gift cards and Chase Authentics Chevy Driven to the Outdoors hats.

"As an avid outdoorsman, I'm pleased to have the RCR team participating in the Chevy Driven to the Outdoors program," NASCAR team owner Richard Childress said. "This is an excellent opportunity for us to partner with our great sponsors to share a personal passion of mine with NASCAR fans across the country."

This marks Chevy's first year as the primary sponsor of the program.

"NASCAR and the outdoors has been part of Chevrolet's heritage for a long time," said Chevrolet regional marketing manager, Tim Hudgens. "The Chevy Driven to the Outdoors program provides a great opportunity to bring these two together to showcase not only the excitement the fans have towards NASCAR and the outdoors, but the partnerships that helped bring this to life."

"I've been involved in numerous special programs throughout my career but the passion our fans have for the outdoors makes this a one-of-a-kind event," said Harvick, driver of the No. 29 Chevy Driven to the Outdoors Shell-Pennzoil Chevrolet. "I look forward to piloting this camo car and hopefully will give all these hunting fans something to cheer about when this car hits the track later this year."

Motorsports Authentics is the only official provider of NASCAR-inspired Realtree merchandise.

Fans interested in learning more about the Chevy Driven to the Outdoors program and the rules associated with the sweepstakes can click here. NASCAR fans and outdoor enthusiasts looking for the Chevy Driven to the Outdoors merchandise and memorabilia can log onto the NASCAR.COM Superstore or visit any of the participating retailers including Bass Pro Shops, Shell-branded convenience stores or Academy Sports and Outdoors.