Coleman's paint scheme has 181 co-passengers

Nationwide Series driver Brad Coleman will have 181 co-passengers with him Saturday when he races in the series' season-opening Camping World 300 at Daytona.

Through a unique partnership between Coleman's primary sponsor, Kimberly-Clark, and retailer Kroger, the No. 27 Ford will sport a paint scheme that includes 181 Kroger employees from the southwest division that have been recognized for their service.

"I keep looking at the different faces on the car and wonder what each of them has done to be recognized for their hard work," Coleman said. "I know that each of those special Kroger employees is counting on me to work equally hard to bring all 181 of them into Victory Lane."

The familiar No. 27 paint scheme has been replaced by the faces of the Kroger employees from various departments. The hood of the car garners the tag line that embodies the mission of all parties involved in the program: "Together, we're powered to win."