Junior's Big Mo' candy bar now on store shelves

After months of anticipation by NASCAR and chocolate fans alike, "Dale Jr.'s Big Mo' " chocolate bar is now on shelves at most major food retailers nationwide.

The Big Mo' was created specifically for NASCAR's mega star driver through the R.M. Palmer Company. The name Big Mo' is a play off Earnhardt Jr.'s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the Dirty Mo' Posse.

Weighing in at an impressive 2.5 ounces for only 99 cents, the king-size, quality milk chocolate bar is available with either creamy caramel or peanut butter filling. Creating the exclusive recipe of the Big Mo' bar included numerous taste-tests by Earnhardt Jr., and was tailored to please his palate.

"We went though a few rounds of taste tests with the team at R.M. Palmer, and I was very happy with the final result of the Big Mo'," Earnhardt Jr said. "I'm excited that it's now available so I can finally get the reaction from the race fans."

To coincide the launch of the Big Mo' bar, R.M. Palmer Company has created the "Big Mo'ment with Dale Jr." sweepstakes which runs through April 30. Thousands of winners will be awarded prizes; however, the grand prizewinner will be treated to "the" Big Mo'ment, which will include lunch with Earnhardt and his JR Motorsports race team, a limousine tour of area race shops, suite tickets to a VIP weekend at Lowe's Motor Speedway, and $250 in spending money. Fans will be able to enter the sweepstakes by visiting www.BigMo-ment.com and typing in the entry code on the inside wrapper of the Big Mo' bar.

The initial announcement of the Big Mo' chocolate bar and the Big Mo'ment sweepstakes was made by Dale Jr. and R.M. Palmer in September at the 2007 All Candy EXPO in Chicago. Since the announcement, Richard Palmer Jr., president of R.M. Palmer, has been overwhelmed by the positive response.

"We have had an enormous amount of interest and excitement stemming from the announcement of the Big Mo' and our partnership with Dale Jr. and JR Motorsports," Palmer said. "Great feedback from race fans, chocolate lovers, and tailgating enthusiasts has created a lot of terrific buzz around the bar. We're anticipating the Big Mo' to be one of our most successful products to date."