Camping World Truck Series 2009 logo unveiled

NASCAR and Camping World unveiled the logo for the Camping World Truck Series on Friday.

The new look was revealed as the latest step for the series' transition to Camping World as the new title sponsor beginning in 2009, after 14 years of sponsorship by Craftsman. NASCAR and Camping World announced a seven-year partnership agreement on Oct. 23.

"We are excited to debut this logo and give the fans a glimpse of what the series will look like for 2009," said Steve Phelps, NASCAR's chief marketing officer. "While the logo and the sponsor will be new, the highly competitive nature of this series will continue as it has every year since 1995."

"This sponsorship is coming on the cusp of many good years partnering with NASCAR and the auto manufacturers and we are very excited at the opportunity to be the new title sponsor," said Marcus Lemonis, Camping World chairman and CEO. "The new logo is just a start of great things to come in 2009."

The inaugural Camping World Truck Series season will kick off Feb. 13, 2009 at Daytona International Speedway. The series, which features 25 races at 23 tracks located across North America, is exclusively broadcast on SPEED and FOX.