New GPS navigator puts Dale Jr. in your front seat

MINNEAPOLIS, Minn. -- Transplant GPS and ALK Technologies, in conjunction with JR Motorsports and NASCAR, announced the introduction of the Spotter GPS Navigator, Dale Jr. Edition, the latest in Global Positioning System products featuring Dale Earnhardt Jr.

Dale Jr. GPS

You can choose one of two Dale Earnhardt Jr. cars or his team hauler to lead you through your town or across the country.

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The Spotter GPS Navigator, Dale Jr. Edition pre-sale is under way and will be available at retail locations nationwide on May 15.

The Spotter possesses all the features standard in a high quality personal navigation device (PND) but sets itself apart from other devices in that it was designed specifically for Earnhardt and NASCAR fans. The device provides turn-by-turn directions in Earnhardt's voice and unique style, including such commands as: "You drive, I'll ride shotgun.", "Hang a left.", and "Park it, we're here."

The Spotter offers users a selection of vehicles for the GPS pointer, including Earnhardt's Amp Energy car, National Guard car or the team hauler. Preloaded data includes points of interest unique to Earnhardt and NASCAR -- including where Junior likes to grab a pizza, the NASCAR tracks, plus a Race Shop Tour Route of team garages and shops in the Charlotte, N.C., area.

The Spotter also includes street name turn-by-turn voice guidance; 4.3 inch high resolution LCD with anti-glare screen; Sirf Atlas III GPS module with Windows CE operating system; preloaded Navteq maps of the United States (Q4 2008 map data); plus a video player, music player, photo viewing and E-book capabilities.

"The Spotter GPS is a unique and innovative and will resonate well with our loyal fan base," said Blake Davidson, managing director for licensed products for NASCAR. "Dale Earnhardt Jr. has such a strong following in our sport and his personal touch on this GPS creates a great connection between the driver and the fan."