Promotion offers savings on products and tickets

NEW YORK -- As race fans pull for their favorite drivers in the NASCAR Chase for the Sprint Cup, shoppers at more than 125 Brookshire's Food & Pharmacy locations across Texas, Arkansas, Louisiana and Mississippi can get close to the action with a wide range of in-store activities rewarding them with savings on products from official NASCAR partners, a valuable Cup Series ticket offer, and the opportunity to win a trip the series' Champion's Week in Las Vegas.

All Brookshire's locations, including its retail outlet at Texas Motor Speedway, are showcasing special "Chase for the Savings" promotions featuring official NASCAR products from Coca Cola, Kraft, Unilever, Kellogg's, Proctor and Gamble and Mars. Each store will host displays showcasing the featured products during the five weeks of the program, ending on Nov. 9.

As part of the promotion, when they purchase $15 worth of participating products race at Brookshire's, fans can secure for $99 two front-stretch race tickets for the Cup Series event on Nov. 8 at Texas.

In addition, customers purchasing the official NASCAR products will have the opportunity to enter a sweepstakes to win a trip to Las Vegas for Champion's Week, where they will experience special VIP events and interact with drivers and celebrity guests. Brookshire's location store directors also have the opportunity to win NASCAR prizes by creatively utilizing the partner products in the "Store Director's Display Contest," a competition for the best store display.

"Brookshire's has always been a favorite shopping location for NASCAR fans across the south, and our new partnership with NASCAR will bring the thrill of racing closer than ever to our customers," said Brookshire's President and Chief Executive Officer Rick Rayford. "This program that NASCAR created will reward our customers with great prices great prizes, a special race ticket offer, and special NASCAR-themed displays throughout our stores."

"Among the many benefits of partnering with NASCAR is participating in exclusive, attention-capturing retail promotions such as this, covering the five weeks leading up one of our favorite races of the year at Texas Motor Speedway," said Ben Reiling, Director, Motorsports, Coca-Cola North America. "Chase for the Savings enables Coca-Cola to refresh and reward all the race fans who shop at Brookshire's at a time of year when tens of millions of fans are rooting for their driver to win the NASCAR Sprint Cup Series championship."

"By teaming up with Brookshire's, NASCAR partners are helping fans see live NASCAR racing at a crucial playoff race at Texas Motor Speedway and bringing to them the excitement of the Chase in more than 125 stores through this in-store promotion," said Jim O'Connell, Vice President of Corporate Marketing for NASCAR. "For the five weeks of the promotion, NASCAR official products will be the shining stars at Brookshire's."

In addition, NASCAR provided Brookshire's with consumer marketing support such as Chase-themed store materials and showcasing the promotion on NASCAR.COM. The promotion will be featured in Brookshire's weekly circulars reaching nearly two million consumers and the store's Celebrate Cooking magazine.

Featured products include Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, Powerade, Ritz Crackers, Oreo, Hellman's, Klondike, Ragu, Lipton, M&M's, Snickers, 3 Musketeers, Milky Way, Twix, Frosted Flakes, Yogos Bites, Pop-Tarts, Nutri-Grain, Gillette, Old Spice and Prilosec OTC.

Bulldawg Marketing of Mooresville, N.C. assisted NASCAR with developing this program for their official partners and Brookshire's.

More information about NASCAR Fans Chase for Savings can be found at www.Brookshires.com.