All-Star Race TV ratings hold steady for SPEED

SPEED scored a Nielsen Household Rating of 3.68 (2,691,000 households), down just 2 percent from last year's 3.74 (2,701,000 households), for Saturday's live broadcast of the 2009 NASCAR Sprint All-Star Race XXV. Race coverage peaked at 4.69 (3,426,000 households) and was the highest-rated program on cable in its time slot.

"While it never feels right to high-five each other when we don't deliver ratings growth, we know what kind of effort went into making this an amazing week for SPEED and its partners," said SPEED President Hunter Nickell. "In this challenging climate, it is tremendously gratifying to deliver an All-Star number virtually equal to last year's effort."

The popular SPEED post-race show, NASCAR Victory Lane with John Roberts, Jimmy Spencer and Kenny Wallace, scored a record Nielsen mark of 1.47 (1,074,000 households) -- its highest rating ever on SPEED. The All-Star race replay on SPEED was up 11 percent from a .36 in 2008 to a .40.