CHARLOTTE, N.C. -- His parents will get their first computer, his daughter her own Blu-ray Disc player and the community's church a new video camera to record Sunday's service.

In the time it took him to fill out a short entry blank at an Oklahoma Office Depot, Eddie Bell will also have the laptop he needs to run his residential construction contracting business more efficiently.

Tony Stewart unveils the new "Cart of Tomorrow."

All of this was made possible through a $14,000 shopping spree (At the Speed of Smart) awarded to Bell through Office Depot and its driver Tony Stewart, co-owner of Stewart-Haas Racing.

Bell, also the battalion chief for his city's fire department, disrupted business as usual with Stewart on Friday at one Office Depot in Charlotte, N.C., to push a tricked out shopping cart through aisles of office supplies.

The cart -- dubbed the Cart of Tomorrow -- resembled Stewart's Cup Series car and like the one Stewart will race in Sunday's Coca-Cola 600 at Lowe's Motor Speedway, Bell's shopping cart was equipped with an "in-cart" camera and painted up with the Office Depot logos and decals.

Together, the two wheeled through binders and notebooks and on to Sharpie markers and over-sized office chairs. Stewart taught Bell the art of "putting your feet up" and how to convince the employees that you're hard at work behind closed doors.

Jokes aside, Bell said Stewart is someone he genuinely connected with as the driver has been a business owner since 2000 when he started his World of Outlaws and USAC teams in Brownsburg, Ind., in addition to his multiple race track ownership ventures.

"You know as Tony said earlier, in this economy things are tight and you spend the access capital you have on things you really need to take your business forward but the technology to do things more efficiently is costly," said Bell, 51, a firefighter in Tulsa for the past 30 years.

The guys back at the firehouse, Bell said, were pretty envious of their chief but eager for him to return with stories and photos.

"I know Tony is a huge star in racing but he is so down to earth and makes you feel comfortable. To come and be treated like royalty is amazing and I'm just thankful for the opportunity," Bell said.

As was Bell's wife, Leann, who waved the green flag on the shopping trip. She thoroughly enjoyed the look on her husband's face walking side-by-side with Stewart who volunteered to push the cart.

"Eddie said he would help Tony with the right turns since he only knew how to turn left," she laughed.

The back and forth banter between the fan and his favorite driver made for an experience Office Depot was glad to give.

The company uses Stewart as an asset to reward store employees, along with loyal customers, through sweepstakes opportunities during the NASCAR season. They also use the in-store promotions to set themselves apart from the competition in the office supply market.

Along with the shopping spree, Bell was given special passes to Sunday's race and a ride-a-long experience at the speedway with Stewart behind the wheel.

"I get to take him for a ride and I have every intention of trying to make him wet himself," Stewart joked. "But I will try and not crash the cart during our shopping spree."