NASCAR.COM , MySpace team for social partnership

Turner Sports and MySpace have announced a partnership between the popular social networking platform and Turner Sports-managed NASCAR.COM, the online home of NASCAR.

The partnership will leverage each site's assets to cross-promote and increase traffic on both platforms. A custom NASCAR-branded page will live on MySpace embodying MySpace's multimedia platform by offering videos, news and photos provided by NASCAR.COM, along with socialization capabilities to give users an enriched experience.

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Take a virtual tour through all of the new features on the NASCAR.COM Community social networking site.

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Fans may further interact with NASCAR on the MySpace community via the driver gallery where they can find corresponding pages for the athletes. In addition, MySpace will provide promotion to NASCAR.COM's portfolio of offerings including the Superstore, TNT RaceBuddy and TrackPass subscription products. NASCAR.COM also will promote the MySpace NASCAR channel in the NASCAR.COM Community. Fans can access the official NASCAR page on MySpace at: www.myspace.com/nascar

Along with the newly announced partnership, the popular NASCAR.COM Community is relaunching on Friday, Sept. 25 to offer fans new ways to engage and interact with each other. The NASCAR.COM Community, which has grown 35 percent in 2009, will debut activity walls that integrate feeds from MySpace, Facebook and Twitter to aggregate activity from other social media sites.

Also new is the ability to embed photos and videos, as well as create photo galleries, participate in contests, create and participate in polls and schedule events online and real-world get togethers. The new NASCAR.COM Community is available at: http://community.nascar.com/

The NASCAR.COM Community, currently in its third year, boasts more than 80,000 members and 3.5 million pieces of user generated content. Fans can continue to blog, access private messaging, comment on blogs, photos and videos and rate content through a 'thumbs up'.

"This exciting new partnership between Turner Sports and MySpace will extend the vast offerings of NASCAR.COM to one of the world's most popular social networking sites," said Matthew Hong, senior vice president and general manager of sports operations for Turner Sports. "In addition to helping NASCAR.COM engage further with fans who are on MySpace, all MySpace users will be exposed to the best-of-breed content available in full only at NASCAR.COM."

"Partnering with Turner Sports and NASCAR.COM furthers our goal of empowering our vast community to discover, consume and share content," said Jason Kirk, vice president of video and entertainment for MySpace. "We continue to see a strong appetite for sports on the site and are thrilled to be integrating NASCAR.COM's significant, multimedia offerings to continue to foster that desire."

"The partnership between NASCAR.COM and MySpace joins two top brands in sports and social media to bring NASCAR content to over 130 million MySpace users, many of whom are NASCAR fans," said Jay Abraham, vice president of new media & content for NASCAR and chief operating officer of NASCAR Media Group. "This partnership, combined with the seamless integration of social networking sites and multimedia features in the new NASCAR.COM Community, will allow fans to enjoy NASCAR content how they want, where they want."