Double-digit increase for Truck Series on SPEED

The Camping World Truck Series on SPEED picked up right where it left off in 2008 with a double-digit Nielsen Ratings increase from the season opener in Daytona.

The Friday night race, won by Todd Bodine, scored a Nielsen mark of 1.90 (1,393,000 households), up 21 percent from last year's 1.57 (1,128,000 households). The race peaked at a 2.28 (1,673,000 households), up 29 percent from last year's peak of 1.77 (1,272,000 households).

In addition to the race, SPEED's pre-race show, NCWTS Setup hosted by Krista Voda, scored a Nielsen Rating of .80 (585,000 households), up 33 percent from last year's .60 (434,000 households).

The Truck Series enjoyed its most-watched season to date in 2008, as 19 of the 22 races on SPEED saw year-to-year Nielsen Ratings increases, 15 in double digits.

The next Truck race will be on FOX with the SPEED broadcast team at 4 p.m. ET Saturday from Auto Club Speedway in California. The series returns to SPEED on 1 p.m. ET March 7 at 1 p.m. from Atlanta Motor Speedway.