Auto Guide offers fans access to the lifestyle

PALO ALTO, Calif. -- NASCAR.COM and High Gear Media, a leading publisher of automotive digital media content and AutoTrader.com, the ultimate automotive marketplace, this week launched NASCAR Auto Guide -- autoguide.nascar.com -- a new car shopping section on NASCAR.COM.

AutoTrader.com is the launch sponsor of the NASCAR.COM Auto Guide, which was developed by High Gear Media. Combining NASCAR.COM's brand reach with High Gear's technology platform and original editorial content and a search functionality offering access to inventory of vehicles for sale on AutoTrader.com, the shopping guide offers a rich experience for in-market car buyers by any interest and lifestyle.

"NASCAR.COM draws upon the extensive resources of NASCAR to provide our fans unmatched access to the sport and the interests that surround the NASCAR lifestyle," said Walker Jacobs, senior vice president Turner Sports and Entertainment Digital Ad Sales. "The partnership is a natural fit connecting AutoTrader.com with our loyal fan base of car enthusiasts. This exemplifies the custom opportunities NASCAR.COM delivers our advertising partners."

"Building this new automotive shopping guide for NASCAR.COM has been a fantastic opportunity for us to use our expanding editorial content and powerful platform for an industry leading media partner," said Hesky Kutscher, High Gear Media's founder and chairman. "With NASCAR.COM, we're developing a site on a very big stage for a large audience of potential car buyers."

The NASCAR.COM Auto Guide's broad selection of content and helpful tools includes:

• Industry leading original car reviews and features

The site includes the most comprehensive reviews, news and features on the Web, syndicated from High Gear Media owned destinations like TheCarConnection.com, MotorAuthority.com and GreenCarReports.com -- content produced by car experts with more than 50 years of combined auto journalism experience.

• Expert and user reviews, and other content from around the Web

The site also presents links to the very best car reviews, user opinions, video clips and other information about any car from around the Web. High Gear Media's technology surfaces only the highest quality material for any one vehicle model -- all in one place.

• Car shopping tools and prices

Users can also look for and compare car information and prices using the site's car comparison tools, as well as pricing information.

"AutoTrader.com's sponsorship of this section and the inclusion of an inventory search functionality is a great opportunity to bring AutoTrader.com's unrivaled expertise in new and used car inventory to the users of the NASCAR.COM Auto Guide," said Clark Wood, AutoTrader.com vice president and chief marketing officer.

By accessing the inventory of vehicles for sale listed on AutoTrader.com, visitors to NASCAR.COM will also be able to access a wide variety of car buying tips, research and compare functionality and other tools on AutoTrader.com.