ExtenZe to sponsor Cup newcomer Conway, No. 37

STATESVILLE, N.C. -- ExtenZe Racing on Tuesday announced that its ExtenZe and Alteril brands will sponsor driver Kevin Conway behind the No. 37 Ford of Front Row Motorsports. ExtenZe will sponsor Conway for the entire 2010 season while the all-natural sleep-aid Alteril will be a major associate sponsor on his Ford Fusion.

Conway

ExtenZe is not a stranger to Conway, who partnered with the all natural male-enhancement product during the 2009 race season, making 12 starts in the Nationwide Series.

"This is a great opportunity for ExtenZe Racing," said Robert Wihovsky, director of ExtenZe Motorsports Marketing. "Kevin has been a great spokesperson for our brands, especially ExtenZe. Front Row Motorsports is giving us a great platform to reach the millions of NASCAR fans and educate them about our products. We're looking forward to spreading the word with Kevin and the Front Row Motorsports team."

Conway, 30, has made 25 starts in the Nationwide Series during his five-year career and one start in the Truck Series. The Virginia native will looks forward to his Cup debut.

"I'm very excited to have the privilege to compete for the Raybestos Rookie of the Year title, and to be able to campaign my effort with ExtenZe Racing and Ford is a dream come true," Conway said. "I've been honored to have had the opportunity to work with them over the last year, and I'm ready to work hard for them on the track again this season. ExtenZe Racing and the Front Row Motorsports crew have all the tools necessary to win rookie-of-the-year honors."

Related:
• Front Row expands from one to three in Cup Series