Ford Race and Rock Fest rolls into Speedweeks

DAYTONA BEACH, Fla. -- Leading up to the Daytona 500, Ford Rock and Race Fest returns in February to the city's downtown area along the Halifax River during the heart of Speedweeks.

The fourth annual Ford Race and Rock Fest hits center stage on Feb. 9-10 on Beach Street in downtown Daytona Beach from 3 to 11 p.m. ET each day. Admission and parking are free.

With Daytona International Speedway at the epicenter of Speedweeks 2010, track President Robin Braig recognizes opportunities for everyone with Ford Race and Rock Fest. "Daytona International Speedway and Daytona 500 Experience are proud to support the fourth annual Race and Rock Fest. As a proud member of this community, we welcome racing-related activities that round out the Speedweeks experience for fans," said Braig. "If they attend the Race and Rock Fest, it's likely they'll attend one of our races, so it's good business around the city and for us."

"Race fans' passion and enthusiasm for the Daytona 500 are what have made Ford Race and Rock Fest a staple of Speedweeks," said Tim Duerr, marketing manager for Ford Racing. "We are proud to be able to put smiles on the faces of so many fans as the Ford family of drivers try to defend the 2010 Daytona 500 victory."

Highlighted by NASCAR driver appearances, each night offers a free concert featuring bona fide rock 'n' roll legends, Eddie Money and Tony Stevens, the bass player who founded Foghat.

For Tuesday night's performance, Waste Management presents Tony Stevens' Slow Ride, featuring Slow Ride and Fool for the City.

On Wednesday night, Best Buy presents Eddie Money and his list of top-40 hits like Two Tickets to Paradise, Baby Hold On and Walk on Water.

The two-day schedule also features a new Pet Zone as well as displays from sponsors and participants like Waste Management, Budweiser, Jack Daniel's, Hamburger Helper, NASA and Daytona International Speedway's Daytona 500 Experience.

"The success of this amazing event grows each year because our partners provide something for the entire family," said Deanna Bedford, president of Progressive Edge. "They know that the loyalty and support from race fans in Daytona Beach can't be beat."

The new Pet Zone is sponsored by LAUNDROPET and will include contests and interactive displays from groups like the Concerned Citizens for Animal Welfare and the importance of spaying and neutering, as well as educational information for pet owners about nutrition, training and general health. To register for VIP tickets to the 4th Annual Ford Race and Rock Fest, register at LAUNDROPET, 1523 N. Nova Road in Holly Hill, Fla.