Burnout competition returns with new feature

CONCORD, N.C. -- Pennzoil is offering one lucky fan the chance to ride shotgun with Kevin Harvick during the 2010 Pennzoil Ultra Victory Challenge on May 22 at Charlotte Motor Speedway as part of the Sprint All-Star Race pre-event festivities.

The third annual Pennzoil Ultra Victory Challenge is NASCAR's version of the slam dunk contest, with the sport's top talent showing off their post-win burnout celebration abilities in classic NASCAR tire-smoking-donut style.

Coverage of the 2010 All-Star Race will begin at 7 p.m. ET on SPEED. The Showdown will being at 7:30 p.m. The All-Star Race will begin at 9 p.m.

• Change to All-Star format
• All-Star tickets

One fan that enters the online sweepstakes will be randomly selected to ride shotgun during the event with Harvick, driver of the No. 29 Chevrolet. The Pennzoil Ultra Victory Challenge "Ride Shotgun Sweepstakes" online promotion runs from April 1 through May 5 at www.pennzoilultravictorychallenge.com. Fans can register online and get complete sweepstakes rules.

The Pennzoil Ultra Victory Challenge has become a star-studded event with celebrity judges, the biggest names in NASCAR competing, and interactive fan involvement. Celebrity judges and drivers will be announced in the weeks leading up to the event.

Seven drivers will compete in the event, in stock cars identically prepared by the NASCAR Racing Experience. Similar to 2009, judges will score the drivers' creativity in a 30-second freestyle burnout. This year, however, drivers can also gain bonus points by knocking down strategically placed obstacles. Drivers will start from Turn 4 and will trigger the 30-second clock as they cross the starting line. The driver with the most points, including the creativity score from the judges and any bonus points, will be declared the winner, with $10,000 awarded to his or her charity of choice.

"The Pennzoil Ultra Victory Challenge is such a cool event," Harvick said. "It's awesome that Pennzoil found a way to put together a unique event that is fun and entertaining for both the fans and the drivers. It gives drivers a whole different level to compete on, and what could be better than having bragging rights for the best burnout?

The Pennzoil Ultra Victory Challenge will be televised live on Saturday, May 22 at 6:15 p.m. ET during SPEED's pre-race coverage prior to the Sprint Cup Showdown and All-Star Race.