Heluva Good! to sponsor Busch's truck at Daytona

MOORSEVILLE, N.C. -- Kyle Busch, who has more than 60 wins throughout NASCAR's top three divisions, will be sponsored by Heluva Good! brand real sour cream dips, cheeses and condiments in the Feb. 12 NextEra Energy Resources 250 Truck Series race at Daytona.

The season-opening race will be the first for Busch as an owner/driver for Kyle Busch Motorsports.

Busch

"You only get one first race," Busch said. "We plan on having Kyle Busch Motorsports involved in NASCAR for a long time and no matter what we do, Heluva Good! will always be the sponsor on our truck for the first race. Obviously it's huge for them to come on board for Daytona and we're going to do all we can to put them in Victory Lane and show them a 'Heluva Good!' time."

Heluva Good! has been heavily involved in NASCAR in recent years and will sponsor two Cup Series events in 2010: Michigan and Watkins Glen.

"Heluva Good! is pleased to sponsor Kyle Busch at the NextEra Energy Resources 250 at Daytona," Chris Ross, vice president of marketing for Heluva Good! said. "The Heluva Good! brand is built on bold flavors and personality, which complement the characteristics of NASCAR's passionate fan base and align well with Kyle Busch Motorsports."

Busch has 16 victories in 69 starts in his Truck Series career, meaning he has won nearly one-quarter of the races he's entered.

KBM will field two entries during the 2010 Truck Series season with Busch driving the No. 18 whenever the series runs in companion with the Cup Series, while Brian Ickler will drive in the non-companion events.

Tayler Malsam will drive the No. 56 Toyota for KBM full-time.

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