Year-long partnership is part of Oral-B’s Built in the USA Campaign
To celebrate this Independence Day, Oral-B® and NASCAR driver #39 Ryan Newman are excited to announce that they are teaming up with Hope For The Warriors®, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce. This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.
In recent data, the U.S. Department of Labor shows that 9.9 percent of post-9/11 veterans are unemployed, which is well above the national unemployment average of 7.6 percent, so Oral-B is pledging $100,000 to Hope For The Warriors to assist U.S. service members’ reintegration into the workforce. Through specially-designed programs, the organization helps veterans develop professional skills and enhance their ability to navigate the transition into the civilian sector, including new careers, business ownership and advanced educational opportunities.
“We are grateful to work closely with Oral-B and Ryan Newman to help address this critical area of need with U.S. Veterans,” said Robin Kelleher, President and CEO of Hope For The Warriors. “Together we will make a difference, as we are dedicated to restoring a sense of self and hope for service members and military families.”
This weekend, Newman will participate in a Hope For The Warriors partnership celebration at the Oral-B Built in the USA Stage in Daytona, Fla., prior to the Coke Zero 400 race. This is part of Oral-B’s Built in the USA tour, which includes visiting race cities with Newman during key American holidays this year.
“I am thrilled to join Oral-B in its commitment to supporting the American workforce and partner with a brand that values the excellence of American engineering,” said Newman. “The best part is that the Oral-B manual toothbrush I use every day -- the Pro-Health All-in-One -- is built in Iowa City, Iowa. When you buy American-built products, it represents people; you are giving them a job and there’s a lot of pride in that.”
Oral-B’s Iowa City plant is the largest toothbrush plant in the world and currently employs nearly 500 people, including U.S. Veterans. “At Oral-B, we want to celebrate the fact that we are building products right here in the U.S.,” said Rishi Dhingra, P&G North America Marketing Director. “Furthermore, we want our consumers to know that when you buy an Oral-B manual toothbrush, you’re using a brand that supports veterans in the workplace.”
Learn more about the Built in the USA program and hear first-hand why Ryan is partnering with Oral-B and Hope For The Warriors. To join the conversation, use #OralbUSA and visit OralbUSA.com for more information.