To quote that sage of all things rational, Kermit the Frog, it ain’t easy being green.
When you’re NASCAR, which offers motorsports as its main product, it can be even more difficult.
Fuel-burning race cars generate fumes, use petroleum-based fuel and lubricants, consume mass quantities of resources and attract crowds in excess of 100,000 to each of its races over a 10-month period.
Yet, NASCAR is making it a lot easier to be green while still providing great racing, outstanding family entertainment and a corner of the culture that is devoted to the lifestyle.
So how does all this work? It starts with commitment to the process, the addition of several partners and the will to be sustainable and self-contained at the same time.