News & Media


'Send Me 2 Vegas' back for a second season

September 19, 2011, Official Release, NASCAR.com

DAYTONA BEACH, Fla. -- The second annual SEND ME 2 VEGAS sweepstakes begins Monday, giving one fan a chance to win a 2012 Ford Explorer XLT SUV valued at up to $33,000, two VIP tickets to NASCAR After The Lap, the opportunity to be featured in an on-air promotional spot on GSN (Game Show Network), a two-night stay at the Hard Rock Hotel and Casino Las Vegas and more.

"NASCAR has the most passionate and loyal fans in all of sports," said Norris Scott, vice president of partnership marketing and business solutions for NASCAR. "They are our greatest competitive advantage, especially for partners such as Ford and Coca-Cola. The inclusion of GSN as a promotional partner has added a layer of intrigue and excitement to SEND ME 2 VEGAS by putting one of these loyal fans in their own NASCAR-themed TV spot on GSN, and has helped it evolve into one of our most compelling marketing platforms."

Fans can enter the SEND ME 2 VEGAS sweepstakes at www.NASCARafterthelap.com and at Chase for the Sprint Cup races at The Sprint Experience and at select races at the Coca-Cola display.

"SEND ME 2 VEGAS is an instrumental platform in Ford's marketing strategy for NASCAR," said Jamie Allison, director of Ford Racing. "In addition, NASCAR After The Lap offers us quality interaction with our customers, which is invaluable. We look forward to participating each year and want to encourage fans to register for the SEND ME 2 VEGAS sweepstakes and the 2012 Ford Explorer XLT SUV."

GSN has partnered with NASCAR on SEND ME 2 VEGAS to feature the sweepstakes' grand-prize winner in an on-air promotional spot that will air in early 2012 on GSN. The feature is part of GSN's "The World Needs More Winners" branding campaign, which is designed to identify, celebrate and inspire all types of winners. Throughout the SEND ME 2 VEGAS entry period, GSN will air a series of on-air spots featuring several Cup Series drivers discussing their NASCAR winning moment and encouraging viewers to enter the SEND ME 2 VEGAS sweepstakes. To view NASCAR winning moments from GSN, visit www.NASCARafterthelap.com.

The third annual, fan-favorite event, NASCAR After The Lap, will return as a feature program during Sprint Cup Series Champion's Week. Sponsored by Ford Motor Company and Coca-Cola, NASCAR After The Lap is known for its unfiltered, "tell-all" format featuring the 2011 top-12 NASCAR Sprint Cup Series drivers. Tickets will go on sale Oct. 3 for the Dec. 1 event, which will be held at The Joint at Hard Rock Hotel & Casino Las Vegas.