News & Media


NASCAR.COM offering Nationwide RaceBuddy, Cup RaceView 360

February 17, 2012, Turner Sports New Media, NASCAR.com

NASCAR.COM also offering enhanced TrackPass RaceView 360 for Cup Series

NASCAR.COM, the official online destination of NASCAR, hits the track in 2012 by offering RaceBuddy, the award-winning online companion viewing experience, for a host of Nationwide Series races. RaceBuddy will offer live complementary video for 25 of ESPN and ESPN2's Nationwide Series telecasts, courtesy of Nationwide Insurance, in addition to season-long Scanner coverage. Starting with the Nationwide Series Drive4COPD 300 from Daytona International Speedway, RaceBuddy also will be available throughout the 2012 Sprint Cup and Camping World Truck series seasons.

RaceBuddy will offer two mosaics with a mix of eight in-car and stationary cameras positioned around the track including:

-- Backstretch Cam: Through the Backstretch Cam, fans can view feeds from cameras positioned around the track.

-- In-Car Cams: Fans can watch and listen in on all the action from inside the vehicle and from pit road.

-- Mosaic View: This camera allows fans an opportunity to view all streams at once.

RaceBuddy, also available at www.NASCARNationwideSeries.com/RaceBuddy, gives fans a chance to connect with other racing enthusiasts through social networking sites via an online real-time chat.

Additionally, NASCAR.COM also is launching TrackPass RaceView 360 for the Cup Series. TrackPass RaceView 360 is an enhanced version of TrackPass RaceView that lets fans follow their favorite driver through every turn and every pit stop. New features include enhanced virtual video options, advanced driver performance stats, improved DVR functionality, new pit performance tools and customizable layouts. These new features further enhance RaceView's already deep race coverage and in-car audio that get fans closer to the race than ever before.

NASCAR.COM's successful flagship franchise NASCAR Fantasy LIVE! returns for the Cup Series with upgraded features and opportunities for deeper fan engagement including pit-road data for the first time. NASCAR Fantasy LIVE! continues to be the first and only NASCAR fantasy game to offer live scoring during races.

"As the official site of NASCAR, NASCAR.COM strives to provide the most interactive experience for fans throughout the entire racing season," said Justin Williams, senior director of business operations for NASCAR.COM. "With more live coverage including RaceBuddy, RaceView 360 and Fantasy games, we are engaging the hard-core and causal racing enthusiasts alike."

"The NASCAR Nationwide Series is coming off of one of its greatest seasons of all time," said John Martin, managing director of digital media for NASCAR. "Couple that with the excitement surrounding this series as we head into Daytona and we believe the interest in the NASCAR Nationwide Series is at, or near, an all-time high. These digital enhancements will magnify our fans' passion for the sport while also providing more unique content to engage with on race day."

Learn more about these products: RaceBuddy | RaceView 360 | NASCAR Fantasy LIVE!