News & Media


Creative Recycling Systems joins NASCAR Green

February 20, 2012, Offiical Release, NASCAR.com

DAYTONA BEACH, Fla. -- NASCAR announced Monday that Florida-based Creative Recycling Systems, Inc. (CRS), a leader in the processing of end-of-life electronics, has joined the stable of Official NASCAR Green Partners.

CRS supplies small, mid-size and Fortune 100 companies, government agencies, non-profit organizations, educational institutions and concerned citizens with the best solutions for electronics reuse and recycling. By providing electronic asset disposition management, data security services and by utilizing state-of-the-art processing and separation technology, CRS prevents millions of pounds of electronics from entering the world's landfills each year.

"By partnering with NASCAR we will be able to reach millions of concerned fans every week, fulfilling our mission of building awareness around the fastest growing waste stream in the world," said CRS founder and CEO Jon Yob. "We have spent 18 years developing and utilizing the best available technology in the world to provide true solutions for the reuse and recycling of the gadgets we as a society have come to rely on."

The Information Age has created a virtual tidal wave of electronics worldwide. Each year in the United States, just less than three million tons are made ready for end of life management, with residential households responsible for more than five times more computer products (by weight) than commercial establishments, according to the Environmental Protection Agency. However, 75 percent of these items end up going into landfill.

"Creative Recycling offers the best end-of-life solution for the electronics our fans use. As our Green platform grows, so does the number of partners featuring sustainability components in their activation," said Jim O'Connell, NASCAR chief sales officer for NASCAR. "Those partners are not only setting new benchmarks with sponsored initiatives across the sport, but they're also doing their part by helping to educate our fans on the importance of sustainable behavior."

NASCAR fans are more likely than non-fans to recycle and describe their households as green. They are also more likely to own electronics and be involved in purchasing decisions at work. Nearly two-thirds of NASCAR fans describe their household as very or somewhat green (Sources: Ipsos, 2011 NASCAR Brand Tracker and Experian Consumer Research - Simmons National Consumer Survey, Fall Full Year 2010).

According to research, 91 percent of NASCAR fans say they recycle items at least some of the time, compared to 87 percent for non-fans. Additionally, NASCAR fans are more likely than non-fans to say they plan to buy various mobile devices in the coming year (such as an iPhone, Blackberry, Android-powered phone or other mobile device), suggesting they will have millions of "old" electronic devices that can be recycled. (Sources: Ipsos, 2011 NASCAR Brand Tracker and Experian Consumer Research - Simmons National Consumer Survey, Fall Full Year 2010.)

Since its 2008 launch, NASCAR Green has focused on three key areas: waste, emissions and power. Aside from a host of new partners joining the effort with substantive programming, many track and team operators have launched their own programs in areas such as recycling, advancing land and energy conservation, and adopting alternative energy sources.

"We're proud to welcome Creative Recycling as an Official NASCAR Green Partner and to join them in the effort to productively and profitably reprocess and reuse electronic products," said Dr. Michael Lynch, NASCAR managing director of green innovation. "Our fans are avid recyclers, as evidenced by the largest recycling program in all of sports, and adding a partner like this is another positive step toward reducing our sport's impact on the environment."