News & Media


Sportvision extends partnership with NASCAR

March 05, 2012, Official Release, NASCAR.com

CHICAGO -- Sportvision, Inc., partner of NASCAR since 2000 and the leading innovator of digital sports content, broadcast enhancements and tracking data, announced that it has extended its partnership with Emmy Award-winning NASCAR Media Group as the exclusive tracking partner for NASCAR-sanctioned events through the 2018 racing season.

As part of the extended agreement, Sportvision has broadened its RACEf/x system technology to the Camping World Truck Series broadcasts on SPEED, and has rolled out a new premium tier to the NASCAR.COM RaceView 360 subscription product available at www.nascar.com/raceview.

"Our longstanding partnership with NASCAR has truly changed how fans consume the sport on multiple platforms, and I'm thrilled to extend our agreement," said Hank Adams, CEO, Sportvision, Inc. "By capturing the complete digital record of a race, we will continue to develop innovative consumer-based applications that bring passionate fans closer to the action and their favorite drivers."

Sportvision's RACEf/x technology, the most advanced tracking technology created for televised sports, is now utilized in all three NASCAR national series after expanding to the Truck Series in 2012. Like Sprint Cup Series and Nationwide Series cars, the trucks are equipped with Vector II tracking devices. These devices are the latest generation of Sportvision RACEf/x technology and the first to utilize both Global Positioning Satellites (GPS) and Global Navigation Satellite System (GLONASS) satellite navigation systems.

The technology debuted in the Sprint Cup Series at the 2001 Daytona 500 and was introduced to the Nationwide Series in 2007. This patented, state-of-the-art technology tracks the cars at speeds reaching 200 MPH to create a complete "digital record" of a NASCAR race in real-time.

With the addition, SPEED will now highlight a full slate of broadcast graphics during Truck Series broadcasts and the technology will continue to be an integral component utilized by other NASCAR broadcast partners through 2018.

"Sportvision is an excellent partner that continues to develop and introduce technologies that enable us to deliver a richer, deeper and more compelling race experience to our fans at-track, on television, on the internet and through the use of wireless devices," said Jay Abraham, COO, NASCAR Media Group.

In conjunction with NASCAR Media Group and Turner Sports Interactive, Sportvision has rolled out a new premium tier of the RaceView 360 subscription product available at www.nascar.com/raceview. The TrackPass RaceView application -- which won the 2011 Adobe Max Award in Entertainment and offers a live rendering of a NASCAR race in 3-D -- provides fans with advanced live virtual video and in-car audio, complete race coverage and driver stats, head-to-head action, multiple camera angles, and customized views.

In 2012, TrackPass RaceView has been updated to include every driver's real-time pit statistics, new advanced driver performance statistics and a breadth of virtual video options, including where a driver hits the gas and/or brakes, fuel estimates, and more.