News & Media


Renamed Pocono race reflects Twitter partnership

June 04, 2012, Track Release, NASCAR.com

LONG POND, Pa. -- Pocono Raceway announced that Sunday's race will be renamed the Pocono 400 Presented by #NASCAR.

The move comes two weeks after NASCAR and Twitter announced a unique digital partnership with the creation of twitter.com/#NASCAR, launching this week at Pocono Raceway. The twitter.com/#NASCAR event page will feature tweets that bring fans closer to everything that unfolds during the race.

"We are very excited about the opportunity to be associated with the new partnership between NASCAR and Twitter," said Brandon Igdalsky, Pocono Raceway President & CEO. "Once it was announced the platform would launch during our June race weekend, we immediately began planning the name change. We firmly believe the NASCAR and Twitter partnership will take our industry to a whole new level, and our Raceway is thankful to be the first track to showcase the #NASCAR initiative. Twitter lets every fan experience the thrill of being at Pocono Raceway, even if they can't be here in person."

The track will launch several Twitter-based initiatives throughout the race weekend. One such program will be a "Tweet Your Seat" contest, occurring during pre-race activities on Sunday, where one randomly selected fan will become the honorary starter and wave the green flag to start the race.

Additionally, the track will host a Fan Fair Scavenger Tweet Hunt, with a Tweet Up to follow, starting at 8:30 a.m. ET Sunday. The Tweet Hunt, open to the first 50 teams of two to arrive at the flag pole will be solely Twitter-based, meaning all participants must have a mobile device connected to their Twitter accounts. More information will be explained throughout the race weekend via the track's Twitter account and website.

"During the Pocono 400, Twitter will give fans an all-access pass to all of the excitement happening at Pocono Raceway. The raceway's creative Twitter campaign offers fans at the race a new way to connect with each other and get even closer to the action of race day," said Omid Ashtari, head of Sports & Entertainment at Twitter.

NASCAR becomes the first professional sports organization to partner with Twitter and will give fans a behind-the-scenes look at what takes place at respective race tracks during each Sprint Cup Series race weekend. The Twitter.com/#NASCAR page will create a platform for millions of fans to view the best-possible content directly from drivers, television personalities, race teams, media members, tracks and race fans in attendance, all utilizing #NASCAR in their tweets.