News & Media

NASCAR adds two to communications team

July 02, 2012, Official Release,

DAYTONA BEACH, Fla. -- As NASCAR continues to build its Integrated Marketing Communications team in key areas, the sanctioning body announced Sabrina Macias has been named director, brand and consumer marketing communications; Chris Tropeano will join as senior manager, business communications; and Jon Schwartz, previously NASCAR's director of business communications, has been promoted to senior director, business and brand communications, with day-to-day oversight responsibility for several key business units.

"We are very pleased to have Sabrina and Chris join our team and to add their experience, insights and skills in several critical areas to an already strong group," said Brett Jewkes, NASCAR vice president and chief communications officer. "Jon has brought tremendous strategic rigor to our business communications efforts, and we're confident moving him into this new leadership role will strengthen IMC and help drive important growth initiatives for the company and industry."

Macias joins NASCAR from Edelman Worldwide, where she was a vice president overseeing 23 staffers in offices across the country. She led award-winning and brand-building marketing communications programs for global companies such as Starbucks, Unilever, PepsiCo and Kimberly Clark, among others. At Edelman, she specialized in multicultural strategic communications and marketing, with an emphasis on Hispanic. Macias also served on an integrated team of senior executives from agencies across the company to ensure alignment of marketing communications programs on behalf of Edelman clients.

Prior to her time at Edelman, Macias managed general market, Hispanic, and entertainment media outreach for global brands such as Crest, Nike, Johnnie Walker and Hennessey in the New York offices of RL Public Relations and DeVries Public Relations. A member of the Public Relations Society of America, Macias was born in Argentina and raised in Canada before immigrating to the United States. She's fluent in English, Spanish and French.

Tropeano joins NASCAR after serving as associate director, communications at Sports Illustrated, where he developed and executed earned media strategies to promote content produced by Sports Illustrated Magazine,, Golf Magazine and, while managing the brands' social media channels. Tropeano also managed marketing communications for SI's major franchises, including the Sportsman of the Year and Swimsuit issues. Previously, he served in business communications roles for Major League Baseball and the NBA, regularly communicating with league sponsors such as EA Sports, Cisco, HP and Sony, among others, to help drive media coverage related to their activation around events such as the NBA Tip-Off, All-Star Game and Finals as well as MLB's All-Star Game and World Series. Tropeano, who spent four years in media relations with the New York Mets, began his career with the Associated Press.