News & Media

More than 100 Fortune 500 companies in NASCAR

July 18, 2012, Official Release,

More Fortune 500 companies are involved in NASCAR than in 2008, according to a recent review of brands currently using the sport to drive business.

The analysis looked at companies that sponsor teams, tracks, and the sanctioning body or are media partners. There are 114 Fortune 500 companies invested in NASCAR. In 2012, more than 24 brands entered the sport, including a handful of Fortune 500 companies.

"Some of the world's most profitable and successful corporations chose NASCAR to help drive their businesses," said Brian France, NASCAR chairman and CEO. "These companies bring a great amount of rigor to where they make investments. This is especially true when it comes to marketing -- and the sponsorship channel in particular -- where they are looking for strong return on investment."

In addition to the Fortune 500 companies, there are several global corporations currently involved in NASCAR that were not included in the review because they do not meet Fortune's domestic criteria.

"There are more opportunities for companies to become involved as sponsors in NASCAR now than there were four years ago, when there was different dynamic in both the economy and media and marketing landscape," said Steve Phelps, chief marketing officer for NASCAR. "We have the most brand loyal fans in all of sports. More than three out of five avid NASCAR fans agree that even in tough economic times, they will continue to support NASCAR sponsors over other brands."

To be eligible for the Fortune 500, a company must be based in the United State and be publicly traded.