News & Media

JRM, agree to multi-year extension

October 09, 2012, Team Release,

MOORESVILLE, N.C. --, the online tax preparation service that has been a cornerstone sponsor of JR Motorsports since 2011, has renewed its partnership with the Dale Earnhardt Jr.-owned race team with a long-term sponsorship agreement, JRM general manager Kelley Earnhardt Miller announced today.

As part of the new agreement, will receive primary paint schemes in 17 Nationwide Series races each year of its contract, starting with the 2013 season-opening Daytona race with Earnhardt Jr. at the wheel.

"Our relationship with TaxSlayer is very important to me personally," said Earnhardt Jr. "I thank Jimmy Rhodes, Carl Rhodes and Zane Christopher for trusting in my company to help grow theirs. In a short time we've been able to do really good things, and I look forward to working with them for years to come. It's just as important to me to build their customer base as it is for us to win races."

Earnhardt Jr. will continue to be the face of marketing campaigns, which will include nationally televised commercials that will air heavily during the tax-season months of January, February and March. He will drive the Chevrolet in the season-opening Daytona race. He is a three-time winner of that race and six-time winner at Daytona in the Nationwide Series. The Daytona event is one of two races in which Earnhardt Jr. will drive TaxSlayer's familiar red-and-black paint scheme.

"Extending our NASCAR sponsorship with JR Motorsports was a key factor in our marketing strategy," said Jimmy Rhodes, founder and owner of TaxSlayer. "Through our association with Dale Jr., we've been able to grow our business and introduce new customers to our service. Extending this relationship with JR Motorsports and committing to its future just makes sense for us."

Earnhardt Miller said the complete JRM sponsor and driver line-up for 2013 is still in the final stages and will be announced soon. JR Motorsports is a nine-time winner in the Nationwide Series since its inception in 2005.