Bold, interactive design hits cyberspace with fans in mind
DAYTONA BEACH, Fla. -- Calendars officially turned to 2013 just a few days ago, signifying for many a point of resolution – a fresh start in determining a new course of action. Like millions of its loyal fans, NASCAR took a bold step by officially flipping the switch on a brand new digital experience, highlighted by a revamped NASCAR.com.
“As people wake up and log on to the new NASCAR.com today and every day moving forward, they will see that it was designed with one thing in mind: the fans,” said Marc Jenkins, vice president of digital media for NASCAR. “This digital experience is meant to constantly evolve based on user feedback, with the goal of a creating a better digital experience for our fans.”
On the new NASCAR.com, the excitement of NASCAR will be captured through dynamic video, big, bold imagery, interactive graphics and the latest news and in-depth analysis from a choice group of NASCAR insiders and writers. Much of the content being produced by NASCAR.com’s editorial team will be focused on the upcoming races, giving fans the opportunity to consume rich, comprehensive event information on a week-to-week basis.
“The simplified NASCAR digital platform makes for easier user navigation and maximized interaction,” said Jenkins. “And most importantly, fans will have the same digital experience no matter what type of device is being used -- be it a PC, a tablet or a mobile phone.”
Across the entire digital platform, there are also plenty of options for fans to further engage in on-track action on race day. The interactive live leaderboard will provide fans with in-depth information in real-time on each driver, while the popular RaceView and RaceBuddy applications will be improved for an enhanced broadcast complement on race day. Fans will also be able to engage in NASCAR FANTASY LIVE, the official NASCAR fantasy game, which will have a brand new look and feel.
For fans heading to the racetrack, the new NASCAR.com will continue to serve as a great destination for in-depth information on NASCAR-sanctioned race tracks. From information on local attractions, track history, and most importantly, ordering race tickets, fans need to look no further than the digital home of NASCAR: NASCAR.com.
Finally, in addition to an entirely new website, NASCAR will release a pair of mobile apps before the start of the Shootout at Daytona (Feb. 16, FOX) and the Daytona 500 (Feb. 24, FOX), giving fans an unprecedented second screen experience on their tablets and mobile devices.
• NASCAR Mobile ’13 – This app is highlighted with content such as latest news, race leaderboard, video, social media updates, in-car audio, live data and more.
• NASCAR RaceView Mobile ’13 – In addition to the aforementioned features, this premium app will render a virtual live race environment, giving fans the ultimate tool to follow their favorite driver in real time throughout the entire race.
NASCAR selected SapientNitro last summer to help design and build the platform for NASCAR's new digital experience. NASCAR has also worked very closely with technology services firm Omnigon, which has acted as an advisor throughout the build.